Telynet's Omnichannel 360 Model: Transforming Digital - Commercial Strategy in the FMCG Industry

Telynet's Omnichannel 360 Model: Transforming Commercial Strategy in the FMCG Industry

In the digital age, fast-moving consumer goods (FMCG) companies need to adapt quickly to stay competitive. The key to success lies in how these companies connect with their customers through multiple channels in a seamless and coherent manner. This is where Telynet's Omnichannel 360 Model comes into play.

In a world where digitalization is advancing at a rapid pace, the ability to integrate all points of contact between companies and customers has become a crucial factor for success. This is the core of the omnichannel model, a strategy that allows FMCG companies to offer a seamless and consistent customer experience, regardless of the channel of interaction. TELYNET, with its advanced technology and innovative solutions, positions itself as a leader in providing these omnichannel strategies, transforming the way companies engage with their customers and manage their commercial operations.

Leveraging Cutting-Edge Technology: TelyNET Sales SUITE 360

TELYNET has revolutionized commercial management with its Sales SUITE 360, a platform that connects various touchpoints in real-time, transforming how FMCG companies operate. With TELYNET, not only is customer service and care improved, but sales and organizational productivity are also increased.

Omnichannel refers to a company's ability to integrate various communication and sales channels, so the customer can interact with the portfolio consistently, whether using a website, a mobile app, social media, or direct communication with sales personnel. This approach not only enhances the customer experience but also optimizes internal operations, aligning the commercial strategy with market needs.

TELYNET's Omnichannel Solution

The TelyNET Sales SUIT 360 stands as the most advanced omnichannel solution on the market, specifically designed for FMCG companies looking to improve productivity and customer service. By connecting all touchpoints between the company and its customers in real-time, this solution enables more efficient and personalized commercial management.

For example, TELYNET´s B2B Portal and App allow customers to place orders, check account status, and access exclusive promotions from anywhere, at any time. This self-management capability not only enhances the customer experience but also frees up internal resources, allowing the company to focus on higher-value strategic activities.

Additionally, TELYNET has integrated an advanced ChatBot known as BJOIN, which acts as a private business social network with interoperability with popular messaging systems like WhatsApp. This chatbot not only allows customers to place orders and make inquiries but also provides them with real-time notifications about the status of their orders, ensuring continuous and effective communication.

Artificial Intelligence for Personalization and Efficiency

Artificial intelligence (AI) is another key component of Telynet’s omnichannel model. By using advanced analytics engines, TELYNET can analyze large volumes of data to identify consumption patterns and predict future trends. This enables FMCG companies not only to improve customer segmentation but also to optimize demand planning, ensuring that there is always enough inventory to meet market needs without incurring excessive storage or transportation costs.

Commercial Execution and Post-Sales Support

TELYNET’s Sales Force Automation (SFA) model for distributors and wholesalers is a powerful tool that improves commercial execution different channesl as traditional,modern channels and On Premise. By optimizing the route to market and reducing service costs, this solution helps companies expand their market reach and improve their level of service, especially for small customers. Moreover, by integrating artificial intelligence, TELYNET’s SFA ensures that each customer receives the most suitable product portfolio, based on predictive analytics and intelligent recommendations.

Omnichannel doesn’t end with the sale. TELYNET’s commitment to its customers extends to post-sales support, providing continuous and personalized assistance to ensure that the implemented solutions adapt to changing market needs and contribute to the sustainable growth of the business.

Conclusion: TELYNET, the Strategic Partner in the Omnichannel Era

Omnichannel is more than a trend; it is an imperative necessity for companies that want to remain competitive in today’s environment. With its TelyNETSales SUITE 360, TELYNET offers a comprehensive solution that not only enhances the customer experience but also drives operational efficiency and business growth. By adopting this solution, FMCG companies can ensure they are equipped to face the challenges of the modern market, with a customer-centric approach backed by the most advanced technology.

At TELYNET, we are committed to being the strategic partner that accompanies our clients every step of the way towards digital transformation, offering omnichannel solutions that guarantee exceptional service and sustained growth.

Transform your Digital - Commercial Strategy with Telynet and take your business to the next level!

By Paco Morlett

RGM - RTM Business Development Head