TGN - Planting Trees For Real
Daniel Gasser
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How Planting English Trees Saves the Peruvian Rain FOrest
When I read the title, I thought this must be either a joke or a typo. English Trees in Peru?
Intrigued - and I hope you are too - I continued to read and thought, well, this is some Good News!
When a group of Positive News readers in Herefordshire found themselves despairing at the destruction of the rainforest, they decided to do something about it.
Inspired by a similar initiative in Wales, they created "The Size of Herefordshire" project, raising an impressive £110,000 to protect a vast area of Amazonian rainforest in Peru.
Their innovative approach included selling symbolic 10-hectare squares of Herefordshire and sponsoring tree planting locally, effectively linking local environmental action with global rainforest preservation.
The project's success extends beyond fundraising, forging a meaningful connection between Herefordshire and the Wampis people of Peru.
The funds have helped the Wampis secure legal recognition of their land boundaries, enabling them to defend their territory against illegal mining and oil drilling.
This cross-cultural collaboration has not only protected a critical area of biodiversity but also raised awareness about deforestation and climate issues in Herefordshire.
The initiative showcases how small, dedicated groups can make a significant impact on global environmental challenges, bridging geographical and cultural divides in the process.
If that's not Good News, I don't know what is.
Have an amazing week ahead
Source: Positive News
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4motrue Daniel Gasser
I scale startups & transform scaleups with connected growth plays across processes, systems, analytics & teams. 3x Global CMO/VP, Ex-Visa, Ex-Microsoft, Ex-Paypal. OG Marketer. Sensemaker. #gotimmarket
4moI’m such a huge fan of tree planting efforts Daniel Gasser! This is such a fantastic cause and your newsletter rocks!
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4moA fantastic piece, Daniel! Your insights always remind us that our actions can indeed have a global impact. Keep spreading the good news!
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4moCharity does begin at home. This project is so meaningful. Thank you for sharing, Daniel Gasser.