Thankful for a Transformative 2024: A Special End-of-Year Message from our CEO, Seyi Adeoye

As we close out 2024, I am filled with gratitude and pride for an extraordinary year—one that reflects resilience, growth, and innovation. At Pierrine Consulting, our vision of co-inventing the future with our clients and the market research industry continues to guide everything we do.

This year has been a journey of transformation and growth. We took bold steps to make our business more agile and future-ready, an ongoing process already delivering tangible results. At the heart of this transformation is our unwavering focus on our clients. Our mantra of putting clients first and an obsessive drive to deliver 'magic' has strengthened relationships and redefined what excellence means to us. Winning the prestigious Edge Outstanding Marketing Research Company of the Year Award was a proud moment that affirmed our commitment to raising industry standards. We also celebrated individual excellence, with our very own Precious K. being recognized globally as a 30 Under 30 Award Winner in the market research industry—a shining example of what our team can achieve.

We didn’t stop there. This year, we expanded our client base, consolidated operations across multiple African countries, and entered strategic partnerships that are tuning up our AI and technology capabilities. Internally, we made significant investments in training and promotions, growing our leadership team to support our pan-African vision. We also took a bold leap forward with the launch of the HiPo Internship, a year-long program in Ghana, Nigeria, and Kenya aimed at transforming fresh graduates into industry-ready professionals. And as we settled into a larger HQ office and redefined our brand story, the excitement for what’s to come has never been greater.

Our events also saw remarkable growth this year. MRA Africa 's WINx 2024 moved to a larger venue and drew record participation, while WIN Global broke engagement records, reflecting our commitment to driving industry conversations; special appreciation to the speakers that made this a success— Ray Poynter , David VL Smith , Xoliswa Rhayi , Paul Oziegbe , Dharmendra Jain , Dr. Jasper Grosskurth , Dipo Kola-Banjo , Siham Malek , Bayo (Olubayo) Adekanmbi PhD , Eddington Danda , Olumuyiwa Oke , Feyi Olubodun , Obi Stanley , Rita Babalola , Samuel Adebayo , Victor Onofomi and Ese Onoriode, MBA .  Apart from our main conferences, we were also able to bring together some of the brightest minds for some future-shaping industry conversations, through our series of webinars.

None of these achievements would have been possible without our incredible Trybe, our clients, and our partners. As we step into 2025, we are activating a “no complacency” mode, determined to set new benchmarks and continue co-inventing the future of market research in Africa and beyond.

Here’s to 2025—filled with more magic, growth, and a compulsive obsessive focus on our clients. Together, we will achieve even greater things.

Season's Greetings

Seyi Adeoye ,

CEO, Pierrine Consulting