Three Words for December

What a timely topic for the team at Boyds Direct. We will launch new branding, messaging, and an exciting omnichannel marketing campaign. The focus will be storytelling, and away from products and equipment, we will engage customers in explaining why it matters to do business with us. Although we will make this marketing shift, we will be bold in adding capabilities like laser engraving, digital marketing, and campaign management. Our interactions will start with a redirect to examine what our customers are doing now and try to help them get better results by looking at it holistically. This will require us to ask customers and prospects many questions that will define their goals, methodologies, and how to create more from print. This strategy will allow us to display our expertise and attract a deeper connection with customers, allowing us to continue accelerating our growth. Stay tuned as we unveil the new brand and messaging.