THRIVECAST EP #125: The Science of Positioning with Tim Williams
Jason M. Blumer, CPA
![Jason M. Blumer, CPA]()
Jason M. Blumer, CPA
CPA leading a firm for creative consultancies, firms, agencies, service providers, and an expert at team scaling, team structuring, and restructuring.
Tim Williams’ insights on positioning for agencies and firms have been published EVERYWHERE, including The Economist and The Wall Street Journal. His book, “Positioning for Professionals,” is a must-read for leaders in any industry, but it has especially valuable information for the accounting world. In this episode, Tim and I dive even deeper into the science of positioning, including how accounting firms can capitalize on their markets’ psychology.
CPA & EA by Qualification| Helping fellow CPAs and Accounting Firms to reduce their workload by 70% | Chartered Accountant (CA) | ACCA
3moFantastic episode! Tim Williams does an excellent job of breaking down the science of positioning, highlighting how firms can stand out by understanding market psychology and focusing on clear, strategic messaging. His points on the importance of differentiation and escaping an unfocused business model were particularly insightful.