TikTok Spark Ads have the potential to generate 7 figures for your brand.

TikTok Spark Ads have the potential to generate 7 figures for your brand.

We’ve worked with over 100,000 influencers to figure out the best strategies & to help you learn from our mistakes.

Here’s the 5 simple steps to implement Spark Ads that REALLY work.

Before you read this thread, please RT the tweet above.

We’ve already made these mistakes, so why should anyone else?

Don’t let one of the biggest opportunities in e-commerce stay a secret

Our team’s tried and tested every ad format under the sun.

UGC-style videos performed the best every single time, and it wasn’t even close.

Collect your influencer content, get their permission to use it, and move on to step one.

1. Get your influencer to enable ad authorization.

This is the first step in turning content into a money printer. And it’s super simple.

Here’s a quick visual.

2. Get the video authorized for promotional use.

This allows you to reuse an existing video your influencer made as an ad.

Here are two visuals that show you how easy this is.

3. Generate a video code

TikTok’s biggest focus is making sure videos by their talented creators aren’t stolen by brands, so there are multiple levels of security here.

Your influencer needs to send a code for the video that you’ll take and implement into the ad platform.

For my visual learners.

4. Copy and paste the code into TikTok’s ads manager.

The hard part’s over. The influencer’s job is done, now it’s all you.

Go to the “Creative” tab.

Open the “Spark Ads” list, click the “Apply for Authorization” button

Paste video code in the “Search Bar” then click “Search”

Review post & click “Confirm”. It’ll look like this.

5. Create & publish your first spark ad with your influencer.

Once your campaign’s created, you need to set up the “ad group”.

Select the “Spark Ads” format.

You don’t need to upload creatives from your device, because you already followed Step 3.

Select the video you uploaded the code for earlier & hit submit.

This step’s optional, but it’s my favorite.

6. Enjoy the dopamine rush from refreshing your Shopify Dashboard.

Every time we’ve run influencer content as Spark Ads, we see a massive performance increase immediately.

Pop the champagne once you see the sales rolling in.

Thanks for reading.

If you want more content like this, connect @ Taylor Lagace for new, weekly threads about growing your DTC brand with influencer marketing!