Time to Update My Costco Card – And Encourage Others to Do the Same!

I just got my Costco membership, and I couldn’t be prouder to support a company that stands up for its values. Today, I’m heading to Costco—and I encourage you to do the same. In a time when standing up for inclusion feels revolutionary, Costco has shown us what courage looks like. By refusing to dismantle its Diversity, Equity, and Inclusion (DEI) programs despite mounting pressure from far-right groups, the retailer is sending a clear message: values matter.

For those of us who care deeply about fairness, respect, and opportunity for all, this is a call to action. It’s time to double down on supporting companies that prioritize ethics over convenience and integrity over intimidation. As the "Robby Lobby" rallies to weaponize outrage with boycott calls against Costco, let’s call their tactics what they are: a cynical publicity stunt aimed at stifling progress.

Why Costco’s Stand Matters

Costco’s DEI programs aren’t just buzzwords—they’re an embodiment of its commitment to respect and inclusion for employees, members, and suppliers. These principles foster innovation, build trust, and create opportunities for underrepresented communities. Businesses thrive when they reflect the diversity of the world they serve, and Costco knows this.

Contrast that with recent rollbacks by companies like Walmart and Ford, who caved to political pressures rather than standing firm on their commitments. Costco’s decision is refreshing—it’s a beacon of hope for those who believe workplaces should empower, not exclude.

A Clear Choice in a Divided Climate

The boycott calls stem from a proposal by the National Center for Public Policy Research, a conservative think tank framing DEI programs as discriminatory. But let’s be clear: ending initiatives that foster equity doesn’t protect fairness—it perpetuates inequality. Supporting Costco means supporting a future where businesses take a stand for what’s right.

And make no mistake: this isn’t just about politics; it’s about economics too. Costco’s DEI efforts aren’t liabilities—they’re investments. Studies repeatedly show that diverse and inclusive workplaces outperform their less inclusive counterparts. Costco’s board understands that respect and inclusion aren’t just ethical imperatives—they’re good business.

What You Can Do

Actions speak louder than outrage. Here’s how you can show support for Costco:

1. Renew Your Membership: If you’re already a Costco member, consider renewing early to show your support. Not a member? Now’s a great time to join.
2. Go to Costco: Shop there and show that we vote with our dollars. The louder the boycott calls from the "Robby Lobby," the more our purchases matter.
3. Spread the Word: Share Costco’s commitment to DEI with friends, family, and colleagues. Explain why this matters—not just to you, but to everyone.
4. Engage Online: Add your voice to the chorus of support on social media. Let’s drown out the negativity with positivity and encouragement.

Stand with Costco, Stand Against the "Robby Lobby"

Boycotts like this are designed to divide us, but we have the power to unite in response. By exposing the "Robby Lobby’s" attack tactics for what they are—fear-mongering and manipulation—we can stand up for the principles of fairness, inclusion, and respect.

So here’s to updating our Costco cards, heading to Costco, and encouraging everyone we know to do the same. Because when it comes to choosing between fear and inclusivity, the choice is clear.

Let’s make this moment count.

Effenus Henderson