The Times Are Changing

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Alan Weiss

Alan Weiss

The rock star of consulting.

Published Apr 20, 2021

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You have to change your branding and messaging with the times. Ford is no longer promoting the Model T.

American Express famously stated, “Don’t leave home without it.” However, no one was leaving home for the last year. So they changed their messaging to “Don’t live life without it.”

What are you going to do about that?

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