Tips & Tricks to up Your Social Media Game

Once considered a source of leisure and entertainment, social media has become a goldmine for business owners. With close to 5 billion users worldwide, it’s safe to say that almost every company, regardless of its size, has an account on Facebook, Instagram, Twitter, and more.

However, is merely having an account enough?

Especially in today’s cut-throat world?

Absolutely not. 

You must learn how to use social media to get quality traffic, nurture customer engagement, and, ultimately, drive sales.

Unfortunately, that’s easier said than done.

The competition is stiff, and brands leave no stone unturned in persuading customers to purchase from them.

That’s exactly why you have to incorporate a few tried-and-tested #social media tricks into your marketing strategy. Whether you’ve just established your business or have been running once for years, these tactics just might be what your company needs to generate revenue.

1.  Define Your Goals & Objectives

How will you achieve your goal if you don’t know what you’re aiming for?

This is the first step towards making the most of social media platforms: define your goals and objectives. It’s better to write them down instead of only relying on your memory. A few questions that deserve answers at this point are:

·       Which platform should I use?

·       What is my purpose for using the platform?

·       Who is my target audience?

·       What message do I want to send to my customers?

·       How should I create content that doesn’t make it look similar to others?

2.  Know Your Target Audience

Focusing more on the third question of the last paragraph, you have to have an idea about your #target audience. Otherwise, regardless of how much effort you put into creating a strategy, it’ll be in vain.

If you’re not sure how to determine who the end users of your products or services will be, here are a few techniques to keep in mind:

Ø Look at Your Current Followers – Even if you don’t have a social media following in thousands, you might have a few hundred followers. Interact with them to find out what they think about your brand. In today’s digital age, all it takes is one post to get someone’s opinion. And you don’t necessarily have to just talk about your company; asking on which platform they spend most of their time would work, too.  

Ø Analyze Your Competitors – There’s a high chance that someone in your industry sells the same products or offers the same services you do. Look at the #demographics of the people buying from them. Who are they? How old are they? Where do they live? What are their job titles? Answering these questions will help you understand the big picture.

Ø Determine Who Isn’t Your Target Audience – Just because you have a large target audience doesn’t mean each person will respond to your social media ad. There will be some who will be least interested in what your company does. Once you pinpoint them, scratch those names off your list. There’s no point in targeting leads on whom spending money will not yield results.

3.  Select the Right Social Media Platform

When starting off, you’d be inclined towards using every social media platform. That won’t be wise. It’s best to stick to one channel and gradually move to others, or you risk being a ‘jack of all trades, master of none.’

But how exactly do you discover which social media channel will be right for you? There are so many that you’re bound to feel confused and overwhelmed.

Well, there’s no need to. Just consider the following factors:

Ø Your business’s nature

Ø Your customer demographics

Ø Your social media marketing goals

Ø Different platforms and how they work

Ø Available resources

4.  Craft Your Social Media Content Meticulously

You have the blueprint laid out in front of you: your core objectives, target audience, and social media channel. It’s time to shift gears by crafting well-written, research-backed, and #relevant content.

Remember, when you post something on social media, you’re not doing it just for the sake of it; you hope that your followers will find it interesting, like it, and share it. This, in turn, will increase brand awareness and get the word out about your company.

In order to craft content that people would want to read, you’ll have to know which platform serves what purpose. For instance, LinkedIn is mostly used by professionals looking for or offering a job. Instagram, on the other hand, is ideal if your strategies fall more on the visual side.

Afterward, you’ll have to focus your efforts on writing creative and #informative copy, depending on your business goals.

To Conclude

A person spends 2 hours and 31 minutes surfing social media on average. That’s your cue to put your brand in front of them.

But that can only happen if you’re armed with relevant knowledge to reach a large number of potential customers without breaking the bank. Luckily, the tips mentioned in this blog post will help you steer in the right direction.

Remember to follow them the next time you’re creating a marketing strategy, and you’ll hit the bullseye.

Meanwhile, if you need help with increasing your online presence through social media, hit me up on LinkedIn. I’ll utilize my wealth of experience to develop strategies that work best for your brand.🤝