🌻 TMB #70: ecommerce summer
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Are you going to eTail™ East in Boston? Northbeam will be there at Booth #500. Pop by to say hi, or schedule some time beforehand here.
In this issue: ecommerce summer shows signs of life! 🌻
ICYMI: Northbeam Apex is now live. Optimize your Meta ad algorithms with first-party data. The dream of performance marketers is now a reality, and the results from our beta test are astounding. Apex is now available at no cost to qualified Northbeam customers - click the link below.
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This week's data:
Now we're in ecommerce summer for real. With budget share rooted firmly at 70% for Meta, it's obvious that brands aren't taking risks right now with their channels. Clickthrough Rate and Cost Per Click improved on Meta week over week, showing some signs of positive movement on our way towards back to school season.
Week over week improvements in CAC and ROAS demonstrate a moderate revival of buying momentum. As we've been mentioning in this newsletter and beyond, this is a great time of year to be testing creatives. By our measure, that's working out - huge improvements in Meta CAC and ROAS are showing. How are you stacking up? There's still a solid month of testing runway ahead of us. Until back to school begins in earnest, this is the perfect gauntlet to test your ad creatives before BFCM arrives.
🔭 Marketing trends to watch out for in 2025. Get ahead of the game with some advice from Northbeam.
🍪 Google's third-party cookies are here to stay. After years of fearmongering, Google's decided to keep cookies and will seek a different solution to the privacy/tracking/advertising conundrum.
🐭 Here's 4 ways small agencies can win big clients. Takeaways from Ad Age's small agency conference with big implications for the future.
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