Tools used by SEO Service Provider

The Search Engine Optimization (SEO) industry is worth $65 billion, according to Search Engine Land. From non-techie entrepreneurs to tech-giant organizations, everyone understands the significance of online and search engine traffic, more or less.   

There are many SEO tools available in the market that can address your quest for free ongoing organic search traffic. However, it may take time, money, and effort to sort out the wheat from the chaff. To help you avoid the chaos, we have curated a list of top SEO tools used by leading SEO Service Providers. These tools can help facilitate local SEO, eCommerce SEO, and national SEO. Also, if you are not much into DIY methods, hire SEO experts from leading digital marketing companies like OrangeMantra.   

SEMrush  

It is a leading competitor analysis tool that helps users evaluate their competitors and their content. It provides robust metrics and allows users to get top-performing pages, content, and keywords. SEMrush is helping website owners and eCommerce entrepreneurs to understand the SEO strategies of their competitors and plan accordingly. It makes one of the most popular SEO tools among small and medium-sized enterprises.   

It offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and more. Some of the great features include:  

• Organic research – It allows users to see the top keywords used by the competitors, and comp the changes in domains  
• Advertising research – It helps users run better ad campaigns by analyzing the ad budgets of their competitors. Also, you can localize the campaigns  
• Product listing ads – It allows users to see competitor's product listing ads and product feeds  
• Traffic analytics – It accurately depicts the online performance and traffic of a website to understand the behavior and media consumption of potential customers.  

Ahrefs

  Ahrefs is one of the favorite SEO tools of every expert providing SEO services in India. It is not only the second-fastest web crawler (after Google) but also has the best user interface. Its primary purpose was to audit backlinks, competitive analysis, URL rankings, and keyword research. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of the competitor’s sites.   

Also, users can extract data from link building, keyword research, SEO strategies, rank tracking, and content marketing.   

Some of the other great features include:  

• Amazing keyword tools - It helps generate millions of keywords on a single research query  
• Raking history – It helps see the ranking history of any keyword used on any page of the website  
• Content explorer – It can do the content search within the Ahrefs database that consists of more than 1 billion web pages  
• Monitor outbound links – Ahrefs support outgoing links in the site explorer. It helps to keep proper track of where the guest posts get linked.   

Advanced web ranking  

It is also a great SEO tool for businesses willing to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.   

This tool can track 3,000 search engines and more than 170 countries with the extreme support of Google, Baidu, Yandex, Amazon, YouTube, and more. Advanced Web Ranking performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.   

Some of the key features include:  

• It’s a long-standing tool and existing since 2002  
• Provides hyper-specific local SEO results on both desktop and mobile   
• More than 3,000 search engines and 170 countries support  
• White-label the reports and export them via PDF, CSV, create permalinks, integrate with Data Studio, and more  
• It can accommodate large volumes of keywords, which is a great perk for agencies and large in-house teams  
• It supports unlimited users with various rights like admin, team member, and more at no additional cost.   

Also Read: 5 Digital Marketing Trends You Must Embrace in 2022 & Beyond

Summary  

These SEO tools can quickly improve your keyword research and search engine rankings. However, while choosing a tool, make sure to configure the exact features, which adds additional cost before taking the final decision.  

Whether you are a blogger, a SaaS company, or a local business, SEO tools are crucial for every business. Connect with our team to know more about the best SEO services in India and expert assistance.