Top 10 Content Marketing Apps for Time-Crunched Professionals

I don't know about you but I love checking out top apps that will help me shave minutes from my processes and help streamline my freelance writing business.

This suite of apps for content marketers and marketing professionals is designed to simplify your work life so you know where to find important documents, when to follow up with potential clients, and have a better understanding of where your time is going.

Here's a curated list of the top 10 content marketing apps that are essential for anyone looking to improve their content game, with a fresh focus on productivity, SEO, and content tools.

(Check out the perfect apps for writers that I use each week.)

10 Best Apps for Content Marketers and the Freelancers They Hire

1. Canva: Get Creative Even if You Aren't

Some of us weren't born with the gift of design in our bones. We can barely design a social media post or infographic to save our lives. This is where Canva comes in. The free tool has a ton of options that can help you create social graphics, update your LinkedIn header, create an eBook, and even develop a presentation that will keep your audience engaged.

You'll impress your bosses by finding ways to add a little flair to blog posts, social graphics, and internal presentations with the help of Canva. Upgrade and get more images and templates.

Here's more info on how to use Canva for Freelancers.

2. Notion: The Ultimate Productivity Tool

Notion is a versatile workspace that brings together your notes, tasks, CRMs, and databases into one app. It's incredibly flexible, allowing you to create and customize your content calendar, manage projects, and collaborate with your team in real-time.

As a freelancer, I use it as a CRM tool and get notifications when I need to follow up with a potential high-paying freelance client. It's easy to manage projects and link out to Google Docs when creating a content strategy and staying up-to-date with a content calendar.

3. HubSpot: All-in-One Marketing and Content Scheduling

You knew HubSpot had to be on this list of top tools for content marketers, right? Hubspot can act like a one-stop shop when it comes to running your content marketing (and social media) strategy from a single platform.

From blog posts and landing pages to email marketing campaigns and social media scheduling, it allows you to create, edit, and publish content across various channels from a single dashboard. This centralization saves time and ensures consistency in messaging that your team can easily see.

They even offer specialized "hubs" and pricing plans to go with them, like "Marketing" or "Content" or "Commerce," to name a few. HubSpot also has certification courses to help you build on and learn new content marketing skills.

4. Grammarly: Cleaning Up Copy

Nothing draws attention to an email, ad or social post like a typo. Am I right? That's why Grammarly is an app for content marketers (and freelance writers) to use as an extension, whether they're writing business emails or website copy.

It never hurts to run copy through the platform before hitting publish. Grammarly checks your writing for mistakes and offers suggestions to improve clarity and tone, ensuring your content is polished and professional. It isn't always 100 percent correct—go with your grammar gut and knowledge— but it's a great way to highlight errors quickly.

5. Trello: Projection Management Tool

Trello’s visual project management tool is appealing and one of the best apps for content marketers who are looking to streamline processes. Trello "boards, lists, and cards" help you keep your content projects organized and on track with templates, automation, and integration tools.

Organization gurus will love how easy it is to sync with other platforms and stay connected with internal and remote teams.

6. Mailchimp: Or Any Email Marketing Platform That Simplifies

Email remains one of the top tools for reaching your brand's audience. One 2023 survey found that 50% of B2B marketers say email marketing is the most impactful channel in their multi-channel marketing strategy.

Mailchimp (along with other email platforms) simplifies email marketing by allowing you to design campaigns, segment your audience, and analyze performance with detailed reports. I personally like Mailerlite and use it for my Freelance Writing Tips newsletter. I have heard great reviews about Beehive.com for creators as well as Convertkit.

7. CoSchedule Headline Analyzer: Craft Scroll-Stopping Headlines

Now that you have your email newsletter platform figured out, get help writing headlines that will get open rates on newsletters you can brag about. The CoSchedule Headline Analyzer is a helpful tool for ensuring your article headline, email subject line, or social post will get attention.

Simply use the dropdown feature to toggle and see how to edit the title for each platform. It provides feedback on word balance, headline type, length analysis, and gives you a score on how likely your headline is to result in social shares, increased traffic, and SEO value.

8. Asana: Keeping Teams in Sync

For the content marketing manager who frequently collaborates with internal and. external teams, Asana is a godsend. It offers task and project management tools to set deadlines, assign tasks, notify participants of due dates, and track progress, ensuring everyone stays on the same page. I've worked with several content teams who use Asana and it's a helpful app for content marketers to share processes, updates, and links without clogging up inboxes.

9. SEMRush: Search Engine Optimization Tools

SEMRush is an all-in-one SEO tool for content marketers and marketing managers that helps you perform keyword research, track the keyword strategy your competitors use (and get emailed reports about them), run an SEO audit of your blog, and find backlinking opportunities. They have tons of free generating tools you can play around with when feeling "stuck." You can get a free trial to play around with the tool and get an initial analysis to help kick-start ideas on how to write SEO blogs and get more traffic through search. Small business owners will want to check out Ahrefs for SEO suggestions as well.

10. Togg.l for Time-Tracking

If you're looking for a free time-tracking app that can help you organize your hours for each client and task, Togg.l is a great tool for content marketers. Get help with invoicing and project management with their paid plan. Hourstack is another time-tracking tool that can be used for project management, task management, and when working with teams.

Leverage Tools for Efficiency

Whether you're a small business owner who's creating their own content, a marketing manager for a brand, or a freelancer who's looking to try out more tools, these apps for content marketing can save you time, streamline processes, keep messaging and branding consistent and frankly, stay organized. (Because we all have a lot of balls in the air.)

Use these content marketing apps to deliver valuable content to your audiences.

Need more help with that?

Get in touch. I'd love to learn more about working with you and your team on SEO articles, content strategy, copywriting, and marketing efforts.

Hi!

I'm Diana. 👋

I’m a New York-based freelance journalist, copywriter, content marketing writer, and freelance coach with over 20 years of professional media experience.

I’m also a wife and a mom to two toddlers and an adopted dog.

l love helping others learn how to become freelancers, improve productivity, and run their small businesses while creating amazing content that converts.

I cover these topics and more on my blog and in my weekly newsletter.

When I'm not writing, I'm an exercise enthusiast who enjoys baking (and naps!).

You can learn more about me, my publishing background, and my nearly 20-year freelancing journey at DianaKelly.com.

Reach out if you're looking for a content professional with decades of experience in health, personal finance, fintech, beauty, and pet spaces.