In the golden era of multiculturalism, most cosmopolitan companies are taking accurate steps to build and maintain strong relationships with their clients. For this, they incorporate public relations to strengthen its brand image and increase brand awareness. If you are somebody who is intrigued by the idea of public relations and wants a review of all the intermediate-level courses for it, this list article is perfect for you.
Introduction To Public Relations
Public relations refers to the set of activities and techniques undertaken by a company to oversee and manage how important information regarding its business is distributed to the public, specifically the media. Its primary goal is to promote and protect the brand image of the company and take a positive spin in times of emergency if things turn south.
We have constructed this list article which consists of the top intermediate-level skills required, course providers and intermediate-level public relations courses. Read along to find out how you can start your journey in this realm and choose a course that is best suited for you.
Top Public Relations Skills Required At An Intermediate Level
The important public relations skills that you will need to acquire in the beginning are as follows:
Knowledge and Research
Knowledge and research are two pillars of public relations that help you build knowledge of a client’s product or service. It helps you stay updated on the latest market trends, competition, technology and customer desires. Background research will enable you to meet your client's needs without difficulty.
Strategic thinking
As a public relations manager, you need to have the ability to think strategically. It will help you to get across a client’s product or service, run various events and be able to execute different campaigns. Thus, strategic thinking can make your way much easier while being in public relations.
Top Public Relations Learning Platforms
There are various learning platforms available for public relations. The top course providers are listed as under:
- Coursera: It is a US-based online course provider that works with various universities to come up with online courses, certifications and degrees in varied subjects.
- edX: It offers a wide range of high-quality online courses from the world’s top universities and institutions in various disciplines with some courses at no charge.
- Google: This platform allows learners of all levels to get flexible online training to learn how to use the Google products, tools and platforms at work.
- Future Learn: It is an online certification and degree provider that has a course for every professional skill that you want to master. They have a faculty of educators from top universities and cultural institutions.
- Skillshare: It is an online course provider with classes for thousands of creative and intriguing people on topics such as illustration, photography, freelancing etc.
- QuickStart: It is one of the leading IT skills training platforms, accredited by Microsoft, Cisco, NetApp, ITIL and various other certification bodies. Their learning platform is incorporated with AI with multi-modal knowledge transfer.
- O’Reilly: With various formats, including live online training courses, interactive tutorials, books, videos and case studies, it equips all workforce members with the insight they need to stay ahead in an ever-changing economy.
Top Public Relations Courses
We have prepared a list of the top digital public relations courses available for intermediate-level learners that you can refer to:
- This course will help you learn how to implement remote work policies and best practices and build your team's success.
- Pedagogy: This self-paced course lasts 11 hours and comes with lifetime access and instructor-moderated discussions.
- Hands-on approach: This course is equipped with hands-on training.
- Price: You can join this course for:
- ₹2,001
- £21
- $25
- This course is provided by Northwestern University and will teach you marketing analytics and communication.
- Pedagogy: This self-paced course lasts 14 hours and comes with lifetime access and instructor-moderated discussions.
- Hands-on approach: This course is equipped with hands-on training.
- Price: You can join this course for:
- ₹2,001
- £21
- $25
- This course teaches you how to conduct ethical research while working with people.
- Pedagogy: This self-paced course lasts 2 weeks and comes with lifetime access and instructor-moderated discussions.
- Hands-on approach: This course offers case-based learning and an alumni network.
- Faculty: This course has international faculty.
- Price: You can join this course for:
- ₹5,555
- $79
- £66
- This course will teach you how to navigate the business world with ease and the basics of modern business etiquette.
- Pedagogy: This self-paced course lasts 2 weeks and comes with lifetime access and instructor-moderated discussions.
- Faculty: This course has international faculty who provide an alumni network.
- Price: You can join this course for:
- ₹7,534
- $109
- £91
- This course teaches you strong communication skills, active listening skills and all the fundamental management aspects.
- Pedagogy: This instructor-paced course lasts 1 day and includes instructor-moderated discussions and post-course interactions.
- Hands-on approach: This course has case studies, human interaction and live classes.
- Faculty: The faculty of this course ensures personalized teaching for the learners.
- Price: You can join this course for:
- ₹2,890
- $42
- £35
- This course is provided by The Delft University of Technology and is meant to introduce you to communication.
- Pedagogy: This self-paced course lasts 5 weeks and comes with lifetime access, post-course interactions and instructor-moderated discussions.
- Assessment: There are graded assignments and exams for self-evaluation.
- Price: You can join this course for:
- ₹10,378
- $149
- £124
- This course will teach you key concepts and methods for generating innovative business ideas that are customer-centric.
- Pedagogy: This self-paced course lasts 5 weeks and comes with lifetime access, post-course interactions and instructor-moderated discussions.
- Hands-on approach: This course has case studies and capstone projects.
- Assessment: There are graded assignments and exams for self-evaluation.
- Faculty: This course has international faculty.
- Price: You can join this course for:
- ₹13,928
- $199
- £166
- This course will equip you with project planning, project management, presentation and teamwork skills.
- Pedagogy: This self-paced course lasts 2 hours and includes lifetime access and instructor-moderated discussions.
- Hands-on approach: There is hands-on training for the learners.
- Price: You can join this course free of cost.
- This course is for those who want to be a Microsoft 365 Teams Administrator.
- Pedagogy: This self-paced course lasts 4 days and includes lifetime access, instructor-moderated discussions and post-course interactions.
- Hands-on approach: This course provides case-based learning and an alumni network.
- Assessment: There are assessment tests for self-evaluation.
- Price: You can join this course for:
- ₹9,580
- $99
- £83
- This course will provide a complete understanding of the skills needed to be a people manager.
- Pedagogy: This self-paced course lasts 1.55 hours and includes lifetime access, instructor-moderated discussions and post-course interactions.
- Hands-on approach: This course provides hands-on training and a capstone project.
- Faculty: This course has international faculty.
- Price: You can join this course for:
- ₹136
- $2
- £2
Final Thoughts
In the dynamic era of multiculturalism, forward-thinking companies prioritize robust client relationships through adept public relations. This practice fortifies brand image and bolsters awareness. If intrigued by public relations, this list illuminates intermediate-level courses, fostering a well-rounded perspective. Public relations orchestrates vital information dispersal, safeguarding brands during adversity. Equipped with essential skills – knowledge, research, and strategic thinking – practitioners navigate diverse scenarios adeptly. These intermediate courses foster adeptness, empowering effective PR managers, ensuring skillful navigation in the contemporary business landscape.
