Top 10 Secrets Of Outrageously Successful Business Owners
Welcome to Issue No.25 published on the 11th of August 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
Top 10 Secrets Of Outrageously Successful Business Owners
Are you struggling to make a profit? Are you challenged in reaching your next success level? Would just like to reach your desired business goals faster?
Then "THE TOP 10 SECRETS OF OUTRAGEOUSLY SUCCESSFUL ENTERPRISES" is a *must* for you.
These business secrets are the *BEST OF THE BEST. * These secrets were not gotten from a book or seminar. Rather they represent the wisdom I gained from coaching & consulting hundreds of businesses over the last 21 years ... from the soloist entrepreneur to multi-billion-dollar companies.
I GUARANTEE if you apply any one of these top 10 secrets with conviction and commitment, you will experience quantum leaps in your business.
MINDSET SECRETS
1. *EXPECT* TO WIN... *EXPECT* TO SUCCEED
While we all experience highs and lows in our business, outrageously successful enterprises EXPECT to succeed over the long run. For such enterprises,
Success is the ONLY option.
To what extent do you EXPECT to succeed in your business? What less empowering expectations currently undermine your success? Make a *decision* today to succeed. "Cut the cord" on all other possible outcomes.
2. LIVE AND BREATHE YOUR MISSION STATEMENT
While most businesses have crafted a mission statement, it is not enough just to have one. Outrageously successful enterprises live and breathe their mission statement ... in every goal, every strategy, and every project of their business. It is the life force and the reason for everything they do.
Do you have a compelling mission statement for your business? Do you communicate it - both in words and actions - to every client, every prospect, every employee? If you asked any one of these stakeholders what is your mission, would they know what to say?
Post and read your mission statement daily. Include it in all your collateral materials. Live and breathe your mission statement in every goal, decision, and action. This one principle will make your business a compelling magnet for greater and greater levels of success.
3. ALWAYS ASK THE MILLION $$ QUESTION:
***** "Where is the opportunity in this situation?" *******
Within *every business challenge, * there is an extraordinary opportunity for a HUGE breakthrough. Even with the most difficult challenges, outrageously successful enterprises never see challenges. They ONLY see opportunities. They constantly ask: "Where is the opportunity in this situation?"
Where is your focus right now in your business - on the challenge or the opportunity? Make it a habit with every challenge to ask: "Where is the opportunity in this situation?" that one question will blow open the doors to new solutions, new strategies and new possibilities to take your business to the next level.
4. BECOME THE ULTIMATE BUSINESS "ROMANTICIST"
Outrageously successful enterprises are constantly "IN LOVE." Yes, that's right. They LOVE their customers. They LOVE their employees and vendors. They LOVE their visions. They LOVE everything about their business.
This principle is not something you get from a book. It comes from the very heart and soul of why you are in business. When you are "in love," it shines forth in every client interaction, every exchange with a prospect, and every dealing with a peer or vendor. Remember the old cliche, "People don't care what you know; they want to know that you care."
Are you "IN LOVE" with your clients and prospects? Are you "IN LOVE" with the benefits you offer? Are you "IN LOVE" with every aspect of your business? If not, why not? What do you need to change about your attitude, beliefs, or actions to become the "Ultimate Business Romanticist."
STRATEGY SECRETS
5. LOOK AT MARKETING AS A *CONTINUUM*, NOT AN EVENT.
Contrary to conventional business thinking, marketing does not end with a sale. Outrageously successful enterprises know that marketing is a perpetual process. And, contrary to most business practices, these enterprises focus more than 50% of their marketing efforts **after the sale** -- such as ‘post-sale" follow-up, repeat business incentives, backend selling, referral marketing, etc. They know that the greatest revenues are generated *after the sale."
How do you see and practice marketing in your business -- as an event or a continuum? What *post-sales* and prospect follow-up activities can you incorporate as the focus of your marketing efforts? This one shift in your marketing focus alone can increase your revenues 100%, 200%, even 500% ... more than any marketing action you take in your business.
6. CONSTANTLY "MARKET UP"
Within every target market, there is a high-end and a low-end market and everything in between. Million $$ enterprises constantly stretch their marketing sights and target prospects that most businesses would think impossible to acquire as clients. They constantly "market up" to high-end prospects ... a strategy that catalyzes their business to a much bigger game.
What specific prospects ... or kinds of prospects ... would you love to have clients or customers but think it is impossible? Think outside the box and think BIG. It could be celebrities, politicians, admired companies or CEOs, leaders in your community, role models, etc.
Pick one high-end prospect to start. Build a marketing campaign to reach that person or company. This strategy requires persistence yet is well worth it. From my own first-hand experience, "marketing up" can skyrocket your revenues and business exposure instantly and multiply your profits for years to come.
7. MAKE "ADDING MORE VALUE" YOUR #1 CRUSADE.
Outrageously successful enterprises are in the business of creating value. They have a strong conviction to contribute more and more richness to their clients' lives and businesses.
In everything, they say and do. they let clients know "you matter. Your well-being and success are important to us." They focus on "what do I have to give?" ... NOT "what do I have to do to get a sale?"
Where is your focus right now --- on adding value, or making the sale? Make a list of at least 10 ways you can increase the value of your products and services. Implement the easiest idea ... starting now. Make "adding value" a routine business priority. When you do, your products and services will sell themselves.
PERFORMANCE SECRETS
8. OPTIMIZE, OPTIMIZE, OPTIMIZE.
Outrageously successful enterprises are masters at achieving the greatest return at the lowest possible risk. They constantly look for ways to reduce the amount of time, money, and energy to achieve their ultimate goals.
They take what works and see if they can make it better, faster, or cheaper. They know the "what if" implications of every new strategy, goal, product, or service. They are pros at maximizing performance trade-offs.
Do you know the profitability of each product or service you offered? Do you know what clients are the most expensive, demanding, or time-consuming to serve? If you doubled your client base, do you know the implications on costs, revenues, and the operations of your business?
To optimize your business results, think about the highest and best use of your time, energy, and money. ALWAYS THINK HIGHEST AND BEST!!
9. MULTIPLY PROFITS THROUGH THE POWER OF LEVERAGE.
Most businesses build their enterprises in a haphazard way. Outrageously successful businesses grow their businesses from a place of leverage. They look for new ways to convert their current assets, strengths, and opportunities into new revenue streams. They constantly take inventory and seek ways to profit from untapped capabilities and underutilized resources. They integrate marketing activities into a single business strategy to maximize results.
How can you leverage
*** your current assets (e.g., your client base, employees),
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*** your current strengths (e.g., your knowledge base, processes),
*** your current resources (e.g., your business network, capital),
to quickly grow your business?
How can you revamp your marketing activities so that your products and services sell each other? Leverage is one of the most under-utilized principles for multiplying profits in business.
10. DEVELOP A BIAS TOWARD ACTION
Outrageously successful enterprises understand that, in today's economy, windows of opportunity are often measured in months ... not years and decades. They know they cannot wait for the perfect strategy, the perfect solution to capitalize on these opportunities. They must act quickly if they want to thrive in these highly changing times.
What new projects, strategies or opportunities are you stalling in order to achieve perfection? What new practices, support structures, or habits will accelerate your bias toward action?
In Issue.26 of this newsletter, the main topic will be, Are you looking for the silver bullet? Issue.26 of this newsletter will be published on the 18th of August 2022.
Business owners are in the fight of their lives to first survive and then take their business to the next level. While in the trenches, you don't always have the time to work on your business or put together a strategic business growth plan for the next 6-12 months that should include:
⭐ Brand expansion.
⭐ Network growth.
⭐ Lead generation.
⭐ Growth strategies that require no marketing or advertising budget.
⭐ Digital footprint audit.
These are all critical for business survival and growth in this new world of business. The Business Coaching Hub is offering you the opportunity to achieve all of the above for less than you spend on your daily coffee intake.
Interested? Click here to find out more about setting up your 1-Hour Business Breakthrough Consultation for only R750.00 and... If you do not believe what you get will help you take your business to the next level, you will receive a Full Refund. No Questions Asked.
What do you have to lose?
The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1. Business Coaching Hub – Follow Here!
2. LinkedIn Social Selling Index – Follow Here!
3. Business Coach On Call – Follow Here!
4. Business Growth Network – Follow Here!
5. Online Coaching Free Short Course – Follow Here!
6. LinkedIn The Basics – Follow Here!
7. Self-Study Business Growth Courses – Follow Here!
8. LinkedIn Lead Generation Guide – Follow Here!
9. Mindfulness Collection – Follow Here!
We have created a section on our website with all our valuable business owner’s guides covering topics on no-cost marketing strategies, website traffic generation, lead generation, and much more.
You can download the guides from this page. No email is required and you can download all the guides you want.
Learn How to leverage LinkedIn for lead generation, without the need for a marketing or advertising budget, even if you only have a free account, while only spending 30-45 minutes a day on LinkedIn.
In recent years LinkedIn has emerged as an excellent resource for generating more leads. The increase in online traffic due to the impact of lockdown globally means now more than ever your presence on LinkedIn provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown. Don't have a marketing budget to generate leads? Now you don't need one!
The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics that were chosen.
If there is a topic you would like us to cover, please let me know and I will include it in our schedule to be published in a later issue.
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“Your Success IS My Focus!”
Carlos Batista
Business Transformation & Growth Specialist
💎 Director | Consultant | Lecturer ⭐ Empowering clients to co-solve issues & develop practical strategies. ⭐ Using design thinking, corporate foresight & other leading approaches to craft solutions that actually work.
2yWhat a great article, thank you Carlos
International SME business strategy and mentoring in Searching FOR Customers sales strategy, sales activity methodology and sales management
2yGtreat article Carlos thanks for sharing!!
CEO | Game Changer | Value Creator | Trusted Advisor
2yCarlos enjoyed reading that!