The Top 10 Strategies to Effectively Market Your Small Business on Social Media

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Why market your small business on social media?

The question should be, why wouldn't you use social media to market your small business? Millions of people around the world use social media to interact with friends, family, brands, charities, influencers and entertainers. Connecting directly with consumers through social media channels gives small business owners several unique opportunities. For starters, they can develop meaningful, long-term relationships with their customers and provide useful content to their customer base.

Scrape as much data as possible

Of course, you're aware that the first law of marketing is to know your audience. Before talented web developers and data scientists started pulling data for us to read, customer insights were based on guesswork. Tech has come a long way in recent years, with CRMs and other data analysis tools helping entrepreneurs to understand their target audience based on facts.

Review upcoming trends monthly for small business success

As previously mentioned, the market is more fast-paced, and consumer trends change quicker than ever. Excellent entrepreneurship involves setting aside time every month to analyse trends and ensure that your social media marketing offering is on-point. You don't need to continually update your product or change your business model quite so frequently. Still, you should expect the way you communicate with your target audience to be ever-changing.

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at amy@theinfluencerproject.com; or call me on 0411 686 071.

Thanks!