Top 21 Best Instagram Marketing Tips for 2022

Instagram marketing is competitive, but not impossible. Use these 21 tips to make a failproof strategy for 2022 and further. 

 With an advertising audience of further than1.16 a billion people, Instagram offers dramatic reach for brands. And the possible reach of Instagram marketing has grown mainly this time — adding 76 million people in just the last quarter. 

 Completely 90 Instagram users follow at least one business. And it’s not just consumer products that profit. Further, 36 B2B decision-makers use Instagram when researching new products or services. 

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This Instagram marketing tips 2022 cheat distance will help move up your Instagram strategy, whether you’re just getting started or you’re formerly a seasoned pro. 

 Setting up an Instagram business account 

Before you get started with Instagram marketing, you need an Instagram Business account or an Instagram Creator account. However, skip ahead to the tips below, If you formerly have one. However, you can skip stepping no, If you formerly have a personal account. 3 of these instructions. 

However, here’s what to do 

If you’re brand new to Instagram or are creating a brand new account.

Step 1 Download the Instagram app 

 • For iOS 

 • For Android 

 Step 2 Sign up 

• Open the app. 

 • Tap Create New Account (on iOS) or subscribe Up With mail or Phone Number (on Android). 

 • Enter your mail or phone number and tap Next. 

 • Create your username and password. 

• Fill out your profile word ( additionally on this in Tip 4) and tap Next. 

 Step 3 Switch to a business account 

 • progress to your profile and tap the hamburger idol at the top right. 

 • Tap Settings, then Account. 

• Tap Switch to a professional account. 

 • Tap Business and follow the prompts. 

 21 Instagram marketing tips for business that you can’t go to ignore 

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1. Use a business account

 Just in case you bounced over the section above and designed it to sound into the rest of the Instagram marketing tips while using a singular account, anymore’s why you should review. 

 A business account gives you access to features you can’t use with a personal account, including 

. • Instagram Insights ( see Tip 21) 

 • Instagram advertisements ( see Tip 20) 

• Instagram Shopping ( see Tip 16) 

 • Primary and secondary messaging inboxes 

 • Contact data and a note-to-action key on your profile 

 An author account has its own side of benefits for influencers and content authors. But for top marketers, a business account is where it’s at. trip agone over to the top of this post and convert your account if you don't already befit so. 

2. Easily define your goals 

 All social platforms are tools. But you can’t use those tools effectively unless you know what it's you’re trying to make. 

 Instagram marketing can mean different effects on different marketers. Are you looking to 

 • Produce an online presence for your business? 

• Increase brand attention? 

 • Get new leads? 

 • Establish your brand as an industry leader? 

 • Sell products directly from the app? 

You might even want to combine several different results. But unless you know where you want your Instagram strategy to take you, you’re unlikely to get there. 

 We’ve got a whole blog post on thing setting to help you decide what matters most to your business. 

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 3. Know your audience 

 A little primary research can help you figure out whom you can best reach when you’re thinking about how to market on Instagram. For example, our post on Instagram demographics shows that 

.• The most active Instagrammers are between 18 and 29. 

 • The United States is the largest Instagram market. 

 • Further urban residers use Instagram than their suburban peers. 

 But that doesn’t mean you should only use Instagram to try to reach urban Americans in their 20s. first, you need to define your target market so you can create content that speaks directly to that audience. 

This will also come critical when it comes time to choose targeting options for your Instagram advertisements. 

 4. Optimize your profile 

 In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account. 

 That’s a lot to ask from a small space. 

Fortunately, you also get a few other fields on your Instagram profile to show what your brand is all about and make it easier for people to find you. These include 

 • Your name 30 characters, included in the search. 

 • Your username AKA your handle. Up to 30 characters are included in the search. 

 • Your website A clickable URL you can change as often as you like. 

• Category A business feature that tells people what you’re all about without using up bio characters. 

 • Contact info Tell people where to find you. 

 • Call-to-action buttons Give Instagrammers a way to interact with you directly from your profile page. 

 Tourism Vancouver does a good job of making the most of all the fields the profile has to offer. 

For further profile strategies, check out our blog post on how to optimize your Instagram profile for business. 

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5. Choose the right profile print 

 For utmost brands, your Instagram profile print should be your totem. This helps give credibility and allows callers to see at regard who you are. 

 Your Instagram profile print displays at 110 by 110 pixels, cropped to a circle with a 110-pixel periphery. Still, it’s stored at 320 by 320 pixels, so you should upload a train that large to make sure it still looks good if Instagram changes how profile snaps are displayed. 

 Still, you’ll need to zoom out to make sure the whole thing shows within the circle 

, If your totem is a forecourt.

6. Produce visually compelling content

 Instagram is a visual medium, so your posts have simply got to look great. You don’t need a professional photography outfit, but your prints and vids do need to be sharp, well-lit, well-composed, and in focus, at a minimum. 

 Still, like infographics or robustness, make sure they’re crisp If you’re using images other than prints. 

 Indeed more important, your visual content needs to be compelling. Great prints are nice, but if they don’t tell a story, or get observers agitated, they’re not going to engage followers. 

Not sure what to post? Then are many ideas 

 • Behind-the-scenes posts Give followers a look at your office, your storefront, or your manufacturing process. 

 • Quotations and textbook- grounded images Play with textbook to produce visually intriguing content with no prints needed. 

 • Regrams and UGC Stoner-generated content are by nature authentic and compelling. 

• Educational posts Tutoring followers on how to achieve a thing is about as compelling as it gets. 

• Vids The maximum length of a videotape post on Instagram is 60 seconds, but you can go much longer with IGTV. 

• Rolls See Tip 17 for further details on this multi-cut videotape format. 

 Beauty Brand Glow Form uses IGTV vids to show skincare routines for different skin types using their products. They post trials of the longer vids to the news feed, so followers always know when a new tutorial is ready to watch. 

We’ve got a whole blog post packed with content ideas for Instagram if you need further alleviation. 

 Keep in mind that compelling content can extend your reach if people are inspired to partake in your newsfeed posts to their Stories. So, when allowing about how to vend your business on Instagram, concentrate on creating content that’s good of a share, not just a quick like. 

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7. Establish your brand’s “ look” on Instagram 

 Once you decide what type of content to publish, you need to decide how it’s going to look. As we explain in our post on creating an Instagram aesthetic, color influences buying opinions and brand recognition. 

Your Instagram look should be harmonious across your posts, helping followers fluently fete your content in their feeds. 

 An easy way to achieve this kind of thickness is to use Lightroom presets. We’ve got a set of five free Instagram presets you can download to get started. 

 Still, it’s worth checking to see if they vend their own presets If you find a creator on Instagram whose look you really like. The creator of@biplobdashbd does.

8. Write great captions 

 True, we just said that Instagram is a visual medium. But that doesn’t mean you can neglect your captions. Your brand voice is just as important as your brand look. Like your illustrations, it should be harmonious across posts. 

 Instagram captions can be over to characters long, so you can use them for everything from a quick idiosyncrasy to a detailed liar. That said, only the first two lines of the textbook appear in the news feed without tapping further. 

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 Since people tend to overlook captions rather than read them completely, you want to get all the important information into those first two lines. 

In our post on the stylish caption length for every social network, we recommend the following Instagram caption lengths 

. • Organic posts 138 – 150 characters 

 • Instagram advertisements 125 characters 

 Still, go ahead and say it, If you’ve got further to say. But make sure the redundant textbook is worth it. 

National Geographic is the classic illustration of long-form Instagram content. However, don’t be hysterical to go long, If you can match their position of a liar. 

 Your caption should be applicable, amusing or instructional, compelling, and on-brand. For further details, check out our post on how to write great Instagram captions. 

9. Use hashtags wisely 

 Hashtags are a crucial way to increase your visibility and discoverability. 

You can use up to 30 hashtags in an Instagram post. But, really, you presumably don’t want to do that. 

 We recommend using between five and nine hashtags per post. Further, that can look like hashtag filling, a spammy tactic that turns followers off. Worse, if you use inapplicable or repetitious hashtags, druggies can choose not to see your content for that label. 

 To get the most benefit, choose hashtags that 

. • Are applicable 

• Are specific to your niche 

 • Don't encourage follow-or-switching ( suppose#like4like or#followme) 

 We’ve got a full companion with the rearmost hashtag strategies for Instagram if you want to do a deep dive into this content 

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10. Engage 

 Still, you have to engage, too, If you want engagement on Instagram. Advertisement quality content is great, but if you ignore commentary and noway interact with any other biographies, you’ll have a lonely actuality on the network. 

 At a minimum, respond to commentary druggies post on your feed. But also seek out popular accounts in your niche, follow them, and like and comment on their posts. Make yourself visible in an anon-promotional way. 

 Still, check it out and look for openings to engage, If someone markers you in a post. Can you share their post in your feed or in your story? 

 Cascading commentary from top suckers, or simply comments that are likely to spark exchanges, is a way to encourage further engagement on your posts. 

This makes it further fun (and productive) for you to engage, too, since you’ll have a lesser chance to respond to real people rather than bots or pixies. 

11. Make the utmost of Instagram Stories

 Half of the businesses on Instagram use Stories. And they’re getting great results A third of the most-viewed Stories are posted by businesses. Stories are a crucial part of a good Instagram marketing strategy. 

 Instagram Stories vanish after just 24 hours. Followers anticipate them to be further real and raw than your curated Instagram feed. They give an occasion to connect with followers and make connections. 

In our post on the stylish ways to use Instagram Stories for business, we punctuate the following strategies 

. • Tell a story Have a communication in mind, indeed for this in-the-moment format. 

 • Suppose presto Use multiple short “ scenes” and convey your communication in the first 3 seconds. 

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 • Give value Give observers precious information or link to useful coffers. 

• Use a call to action Don’t calculate on the small “ swipe up” Instagram overlays for outside links. Use the textbook to tell followers why they should swipe. 

 • Use a harmonious brand identity Like your Instagram feed, your Stories should align with your brand voice and aesthetic. 

 Still, you can reshare the content to your own Story, If suckers tag you in their Stories. This can be an easy, flawless way of participating in stoner-generated content while giving a nod of thanks to your top suckers. 

 Pro tip Save time by cataloging your Instagram Stories in advance with Hootsuite. 

12. Use Stories highlights and covers to boost your memoir

 We covered all the sanctioned factors of your Instagram memoir in Tip 4. But there’s a perk element we didn’t mention Stories punctuate covers. 

 You can produce highlight compendiums to save your top Stories content, so it doesn’t vanish after 24 hours. Your highlight compendiums appear right under your memoir, and you can produce custom covers for each. 

 Habituated effectively, this adds a whole redundant element to your memoir, giving implicit followers loads further information about your business and why they should follow you on Instagram. 

For illustration, Sephora uses highlights compendiums to showcase their different product orders. 

 We’ve got 40 free Instagram highlight covers to get you started. 

13. Test the Gift Card sticker and button 

 You can now send digital gift cards directly from your Instagram Story or profile. This is a great way to produce a relationship with suckers and allow them to support you through delicate times. 

You can add a gift card button the same way you add any other call-to-action button 

 • Tap Edit Profile 

 • Under Public Business Information, valve Action Buttons 

. • Under Select a Button, choose Gift Cards. 

To add a gift card sticker to your Story, elect the print for your story, also add the gift cards sticker. However, hunt “ gift cards” and it'll come up if you have a business profile in an eligible country If you don’t see it in your sticker charger. 

 In either case, you’ll need to use a mate provider to vend the gift cards, like Square. The options pop up when you try to add the gift card sticker or button. 

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14. Figure expectation for a product launch with the Preamble sticker 

 Another interactive sticker for Stories allows you to produce excitement in advance of a product launch or special event. The preamble sticker cautions your biggest suckers to mark their timetables when you’ve got a commodity new to offer. 

Brujita Skincare uses the preamble sticker to advertise their-monthly product releases. Since they always vend out, it’s important to make sure top suckers are in the circle for first access. It also ensures there’s a deluge of orders ready to go as soon as a new product goes live on their point. 

15. Go live

 Instagram Live offers loads of implicit ways to connect with suckers in a real-time way. In our post on how to use Instagram Live effectively, we suggest the following strategies 

. • Unite with an assiduity expert or influencer using the “ Add a Guest” option to go live together 

 • Offer a live behind-the-scenes look at an event 

• Host a factory or partake in a tutorial 

 • Host a Q&A 

 • Interview a platoon member 

 • Talk to a customer or client 

Matthew McConaughey was invited. Anthony Fauci to sputter with him on Instagram Live. It was a good way. Fauci to get important information about COVID-19 strategies out to McConaughey’s4.3 million followers. 

16. Set up an Instagram Shop

Remember how we said you should get a business profile? Then’s one further reason why You need a business profile to set up an Instagram Shop. 

 This point, which isn't available for particular accounts, allows you to produce your own online store within Instagram. 

You’ll also get a “ View Shop” button on your Instagram profile runner, so suckers can tap through to your shop without indeed viewing a specific post. 

 Indeed more, there’s now a Shop tab on the Explore runner, where druggies can search for new products or see products from brands they formerly interact with on Instagram. 

Get it here.

 130 million Instagram druggies valve on shopping posts every month, so there's large followership of people keen to buy from the brands they follow. You can tag shopping products in posts, Stories, and IGTV. 

 Tip If you tag products in Instagram Stories, try turning on Bus- pressing. This saves all posts with product markers to Stories Highlights, so implicit guests can view them for further than 24 hours. 

17. Trial with Instagram Reels 

 There’s another new tab on the Explore runner Rolls. These multi-cut vids are Instagram’s answer to TikTok. But they’re not just for cotillion challenges. Brands are using Rolls to stand out from the crowd. 

 Alternate Shot Coffee used Instagram Rolls in both organic and paid posts. The announcement got nearly prints, and the organic post had nearly views. 

18. Post at the right times 

 Did you know that the stylish time to post on Instagram varies grounded on your assiduity? 

 We anatomized posts from 11 different diligence and plant that there really is a stylish time to post, indeed though Instagram feeds are no longer chronological. 

 They are the stylish times to post for each assiduity we anatomized 

 Trip and tourism Friday, 9 a.m. to 1 p.m. 

 Media and entertainment Tuesday and Thursday, 12 to 3 p.m. 

 Food and libation Friday, 12 p.m. 

 Retail Tuesday, Thursday, and Friday, 12 p.m. 

 Professional services Tuesday, Wednesday, and Friday, 9 or 10 a.m. 

Non-profit Tuesday, 10a.m. or 4p.m. 

 Non-detail-commerce Thursday, 4 or 9 p.m. 

 Pharma and healthcare Wednesday and Sunday, 9 a.m. 

 Particular care Thursday and Friday, 1, 2, or 3 p.m. 

Technology Monday and Tuesday, 2 p.m. 

 Education Thursday, 4 or 5 p.m. 

 Get further details, including the worst times to post for each assiduity, in our blog about when to post on Instagram.

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19. Try an influencer cooperation 

 • Working with an influencer can help to make your credibility while exposing your brand to new followership. A check by CivicScience plant that nearly half of diurnal Instagram druggies have made a purchase because of an influencer recommendation. 

 • One easy way to get started with influencer marketing on Instagram is to host an Instagram preemption. This means that you invite an influencer to take over your Instagram account for a set period of time, like a weekend, or for a special event. 

 • Tasting Table regularly invites cookers and home culinarians to host appropriations of their account, participating from posts in the newsfeed and Stories. 

This extends your reach while also giving the influencer exposure to new followership. 

20. Expand your followership with Instagram advertisements 

 The surest way to get your content in front of new followership is to run an Instagram announcement. 

 Back in Tip 3, you defined your target followership. Now you can use that information to target your advertisements grounded on 

• Position State, fiefdom, megacity, country, and so on 

. • Demographics Like age, gender, and language 

. • Interests Similar to other accounts people follow, apps they use, and advertisements they click 

. • Actions Both on and off Instagram 

You can also upload custom cults of people you have been connections with, and use these to produce a lookalike cult. 

 You can announce in the Instagram feed, Stories, or Explore. 

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21. Upgrade your strategy with analytics 

 No matter how good you formerly are at Instagram marketing, you can always be better. The stylish way to ameliorate your results is to learn from what you’ve formerly done. 

And the stylish way to do that's to study all of the information available in Instagram Perceptivity. 

 Then’s manual on everything you need to know about enriching your strategy with Instagram analytics 

 We’ve got a whole blog post on how to use Instagram Analytics if you’d like further details. 

 Manage your Instagram marketing presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can record posts and Stories, edit images, and measure performance. Try it the free moment.