Top 5 Mistakes to Avoid that New Online Marketers Make
I see it every day and I am sad for those who make these mistakes so here’s what you must avoid.
In my daily activities, I connect with new people online and I see these 5 mistakes made over and over.
Don’t get me wrong, I’m not better than anyone, I’ve made these mistakes myself in the beginning too.
As a new marker, there’s so much to learn that it’s perfectly normal to make these mistakes.
And trust me, almost every marketer has made all these mistakes.
What are the top 5 mistakes?
Let’s get right to it and list out these mistakes.
After, we’ll talk more about what I mean by each one and why they are mistakes, if it’s not obvious.
Have you made any of these? I’d love to hear your thoughts too.
Maybe you totally disagree with me on some of them too, so let’s get into it so I can explain them.
Mistake #1: They think their idea is for everyone
That’s probably the most common mistake and also the most likely to not believe is a mistake.
Hear me out though.
To start with, yes, everything I do is for everyone and can benefit anyone, I’ll give you that.
You see, the problem isn’t that the idea is not for everyone, it’s just that in marketing, you can’t market to everyone.
Well, you can, but it would cost billions!
I’m sure you’ve heard the phrase: If you market to everyone, you’re marketing to no one!
This is why we talk about having an avatar and marketing to just that person.
This allows you to focus your message and attract the right people.
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You’ll also attract other people and get more sales even though you’re not marketing to everyone.
Mistake #2: They don’t enable public comments or posts
This is not your fault really, it’s social media’s fault.
I mean, social media like Facebook defaults to private posting.
When you first setup your account and you post, it will be “friends only” so, you actually have to change the post to “public”
But that’s just the beginning, there’s also other settings in your account privacy you’ll need to change.
The biggest one is the “allow public comments”
Oh, why? You ask?
Right, sorry, forgot to explain the “why” of public versus private posts.
You see, if you are trying to grow a business online, you’ll want more people to see your posts.
The way Facebook decides to show your posts to other people is by the engagement the posts get.
If only your friends can comment, that limits how many will (give only 5-10 will even see your post)
By enabling public comments, anyone can comment which will grow the reach of the posts.
Mistake #3: They talk about their product or company
Now, this one is hard to understand for many of us.
I mean, seriously, big companies do it all the time, they do ads and posts about their products, so why shouldn’t you?
To make it even worse, if you’re in a network marketing company (an MLM), they’ll usually tell you that you must tag them in posts and post about the products all the time.
Crazy, right? Why would I tell you that’s a mistake?
Well, the reason is because...