TOP 5 PODCASTS OF THE WEEK 02/08
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
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1) Small Business Quick WINS- You ONLY Need ONE Testimonial l Growth WINS
In this episode of Small Business Quick WINS, host Jay Schwedelson talks about the power of using social proofing to improve business performance. He shares tips on how adding customer testimonials and reviews in emails, websites, and other marketing materials can increase open rates, conversions, and purchase probability.
Main Discussion Points:
- Putting a testimonial in email subject lines can increase open rates by 35% (00:02:25)
- Using a testimonial headline in emails boosts impact (00:03:15)
- Placing a testimonial near website form submission buttons lifts conversions over 15% (00:03:55)
- Social proof builds trust and shows reliability (00:05:27)
- Reviews, before & afters, awards, and community involvement also work (00:05:38)
- One testimonial can improve purchase probability by 270% (00:08:40)
2) REBLutionize Your Marketing, Your Business, Your Life- Bridging Business and Trust with the Better Business Bureau
In this episode, host Reb Risty sits down with Matthew Fehling, a champion of good business, President and CEO of the Better Business Bureau serving the Pacific Southwest.
They discuss:
- how the BBB is evolving to become a valuable resource for businesses in the community
- unique initiatives and programs the BBB offers to help businesses grow and succeed
- the importance of actively listening and interpreting feedback
- the impact of having a strong, dedicated team
Tune in to learn more about the innovative ways the BBB is supporting businesses and how you can take advantage of their resources.
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3) Sales Transformation- Playing the Long Game: Keys to Success in Sales Today, with Dale Dupree
In this episode, host Collin Mitchell welcomes Dale Dupree, founder and leader of the Sales Rebellion. They discuss the importance of playing the long game in sales and how it leads to success. They also talk about the need for finding good leadership and not settling for a job that doesn't align with your values. Dale shares his personal journey and how he found fulfillment in sales.
4) Do This, NOT That- I Have NO PLANS I Ask Us Anything
In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.
Main Discussion Points:
- Why Jay started a YouTube channel despite not having a big plan for it yet
- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage them
5) The Speed of Culture Podcast- How Sports Fans Are Keeping Linear TV Alive with Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery
In today's episode of The Speed of Culture, host Matt Britton is joined by Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery. They explore how the increasing number of streaming services has shifted the outlook of TV advertising over the past five years and where these changes are leading in the future.
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11moGURU Media Hub Pick me as the first to comment!! It’s my favorite part of the week. The Top 5 Marketing Podcasts!!