TOP 5 PODCASTS OF THE WEEK 11/21
Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.
Sponsored by Marigold
1) Voices of Search - Google's View Of AI Content Revisited
In this episode of Voices of Search, hosted by Benjamin Shapiro, I delve into Google's updated perspective on AI-generated content with Jonathan Gillham, CEO at Originality.ai. We explore the impact of artificial intelligence on SEO and content marketing, discussing how detection technology plays a crucial role in understanding the authenticity of AI-generated content. This conversation provides valuable insights into navigating the evolving landscape of AI in search engine optimization.
2) MarTech Podcast - What To Do When Your Company Data Isn't Easily Accessible
In this episode of the MarTech Podcast, Steve Phillips and Ryan Barry, co-founder and CEO/President of Zappi, discuss strategies for dealing with inaccessible company data. They explore how leveraging consumer insights can enhance advertising strategies and product development, emphasizing the need for faster and more cost-effective solutions in the creation process. Drawing on their experience working with global enterprises like PepsiCo and McDonald’s, they offer actionable tips for integrating consumer insights into every stage of product development.
3) Do This, NOT That - ChatGPT TRICK for Vendor Selection? WOW! 🍽️🥫Cranberry Sauce? Coleslaw? Stuffing? THANKSGIVING BREAKDOWN!
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.
Best Moments:
4) The Marketing Madmen - Centennial Yards: Transforming Atlanta's Urban Landscape
In this episode of The Marketing Madmen, host Nick Constantino interviews Brian McGowan, President and CEO of Centennial Yards, about how this $6 billion, 50-acre mixed-use development is set to transform Atlanta's urban landscape. They discussed Brian's journey from working with leaders like Barack Obama and Arnold Schwarzenegger to leading this monumental project. The conversation covers how Centennial Yards will include hotels, apartments, office spaces, and new streets connecting isolated neighborhoods, as well as the importance of public transit and infrastructure improvements. The project aims to enhance downtown Atlanta's appeal and support major events like the Super Bowl and World Cup. Brian's extensive background in economic development and leadership uniquely positions him to spearhead this transformative initiative.
5) Unthinkable with Jay Acunzo - Ann Handley, Bestselling Author
In this episode of Unthinkable, host Jay Acunzo dives deep with Ann Handley, a best-selling author and pioneer in content marketing. They explore how to infuse greater power into our work by focusing on the quality of our stories rather than the volume of our content. Ann shares her morning routine, her system for capturing ideas, and her practice of becoming a world-class noticer of everyday moments.
Together, they dissect one of Ann's signature stories from her newsletter, Total Annarchy, which reaches over 50,000 readers. By zeroing in on a pivotal point in the story, they uncover the existential debates that shaped her writing process. This conversation reveals how to connect with an audience on a more personal level, making our stories not just heard but felt.
If you're looking to leave a lasting impression without needing groundbreaking experiences, but by simply becoming more observant, this episode is a must-listen.
We all know of those pesky budgeting problems. Rarely do the client expectations match up with their marketing budget.