TOP 5 PODCASTS OF THE WEEK 12/05

Welcome to your weekly digest of the top 5 podcasts every marketer should listen to IMMEDIATELY.

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1) The Brainy Business - The "G" in NUDGES: Mastering Feedback for Behavioral Success

In this episode of The Brainy Business podcast, host Melina Palmer dives into the "Give Feedback" concept within the NUDGES framework, highlighting how feedback plays a crucial role in correcting expected errors and guiding decision-making. She explores how thoughtful feedback mechanisms can keep individuals on track by providing timely and relevant cues in both daily life and business processes.

Melina shares practical examples like flashing speed limit signs and Glidden's innovative pink-to-white ceiling paint, demonstrating how feedback can be effectively integrated into various contexts to improve outcomes. She also discusses the importance of feedback in sales processes and customer interactions, encouraging businesses to design interventions that prevent errors and enhance customer satisfaction.

If you're interested in understanding the role of feedback in influencing behavior and decision-making, this episode offers valuable insights and strategies that you can apply to enhance your personal and professional interactions.

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2) Digital Empires - Making $200,000 From A Faceless Instagram Account

In this episode of Digital Empires, host Shruti Pangtey shares an inspiring case study about growing a faceless Instagram account to over 40,000 followers and generating $200,000 in revenue within 18 months. Shruti breaks down her strategies for leveraging Instagram as a faceless brand, showing how consistency, smart content planning, and audience understanding can turn a simple account into a profitable digital empire.

Whether you're new to Instagram marketing or looking to scale your revenue streams, this episode is packed with actionable insights and proven techniques. If you're curious about digital product sales and building a successful online business, Shruti's story is a must-listen!

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3) 2 Pizza Marketing - Learning from Senior Marketers and Navy SEALs

In the final episode of Season 4 of 2 Pizza Marketing, hosts Melissa Moody and Ashley McGovern welcome Jess Cook , Head of Content & Comms at Island, for a must-listen conversation packed with insights for small marketing teams. Jess shares her journey from working with large teams to leading impactful content strategies on a small team, revealing her approach to making content and communications work as a powerful duo.

The episode dives into her unique methods, including:

• Lessons small teams can learn from large-scale marketing operations.
• The one question she always asks her customers first.
• Fresh approaches to content repurposing.
• Insights from Navy SEALs that can transform a small team’s approach to challenges.

If you’re navigating the complexities of early-stage marketing, this episode is filled with practical strategies and fresh perspectives. Don’t miss Jess’s actionable advice and engaging personality as she closes out this season of 2 Pizza Marketing.

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4) The Mindful Marketing Podcast - The Power of Rest as a Marketing Strategy

In this episode of The Mindful Marketing Podcast, host Andrew Jones dives into a game-changing idea: using rest as a powerful marketing strategy. If you’ve ever felt overwhelmed by the constant hustle or wondered if there’s a better way to approach your marketing, this episode is for you.

Andrea draws an inspiring parallel between gardening and marketing, exploring how the cycles of planting, pruning, harvesting, and resting can guide your approach. She discusses how aligning your strategy with your energy and capacity can lead to sustainable growth while avoiding burnout.

Key takeaways include:

• How intentional rest can elevate your marketing results.
• The importance of reflecting on what’s working and refining your strategy during quieter periods.
• Practical tips for scheduling breaks and building manageable routines.

This episode offers a fresh perspective on finding balance and building a marketing strategy that works for you long-term. Grab your favorite beverage, tune in, and discover how to make rest your secret weapon in marketing.

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5) Do This, NOT That - TRICKS to SAVE Marketing BUDGET DOLLARS!💸and DATING ADVICE?💕! Ask Us ANYTHING

In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.

Key Discussion Points:

• Strategies for trimming marketing budgets effectively while still targeting the right buyers
• Tips on targeting businesses based on employee size for better campaign efficiency
• Importance of cleaning email databases by removing "never opened" segments to improve deliverability and engagement
• The value of profiling the top 20% of your database to identify and target ideal customers
• Insights on how different types of email addresses can be indicative of consumer credit scores and targeting
• A light-hearted turn into dating advice, demonstrating the broad range of listener questions Jay addresses
• Jay’s personal and humorous take on a dating advice question from a listener

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