Top 7 App Store Optimization Tools to Improve App Store Ranking
Vaishali Waghmode
Digital Marketing Consultant( Healthcare | Manufacturing | Educational | Hospitality | Real Estate | Start Ups)
AppAnnie’s freebie version is perfect for tracking your app's performance in terms of keyword rankings, ratings, and reviews. You can also use this version to check out what keywords your competitors are ranking for, making this the ideal tool for keyword research as it points you exactly in the right direction of what keywords you should be going after for your own app.
If you have the budget available for AppAnnie’s premium version then you can unlock huge amounts of data and analytics on every major mobile app that could be extremely helpful for your ASO. For example, keyword search volume, difficulty and traffic share, estimates for downloads and revenue, usage estimates, app audience estimates, and much much more.
Mobile Action is an ASO Intelligence product that helps you to drive more downloads for your apps with its 4 key features: Keyword Tracking, Keyword Suggestion, Keyword Intelligence, and Competitor Tracking. These tools allow you to see how you rank for every keyword, explore your keyword ranking history, gain insight on your competitor's keywords, and access to long lists of related keywords so you never run out of ideas.
What makes this tool stand out, however, is the ‘Recommended Actions’ feature. This is connected with your iTunes Connect or Google Play Developer Console account and gives you factually supported advice on how you need to improve based on your main goal.
The clue is in the name. This free, easy-to-use, basic tool is exactly what you need to kick-start your keyword research. Using the App Store autocomplete, this tool generates hundreds of both short and long-tail keywords related to the words or phrases you entered in the search box. While it lacks in a lot of extra useful information such as search volumes, difficulty, etc., it’s still a handy tool for apps at the beginning of the research process and for those with no budget for any expensive, fancy ASO tools.
This tool has the ability to seamlessly translate your iOS or Android app into any language, claiming to save up to 60% in process time. With their user-friendly dashboard, you can view the whole task at a glance and quickly access any missing translations or view translations needing proofread in a few clicks.
Split Metrics is an all-in-one A/B testing and analytics platform for App Store and Google Play. It allows you to test various elements on your app-store page to figure out which content brings in the most downloads. The team dashboard also allows for you to collaborate on your app store page creatives with your team and get feedback fast. As well as that their platform enables you to track every tap and scroll of users on your app-page so you can understand how users interact with each element of your app page e.g. do they scroll screenshots, which one caught their eye, how long they watch the video for etc. Another neat feature is the best practices and insights that give you tips on how to design your app store page for maximum conversion by analyzing the latest design trends and data from thousands of new experiments.
TheTool claims to be the only ASO tool you need to use. It tracks everything relating to your ASO strategy, including organic & non-organic installs, keyword rankings and intelligence, Top Charts rankings, user ratings (feedback), conversion rate, revenue, and much more. Their latest feature, ASO Score, is a smart algorithm that revises your Apple App Store or Google Play listing. It finds flaws to be resolved in each of its elements: Title / App Name, Subtitle, Keywords Field, Short and Long Description, Promotional text, Graphic Elements (Icon, Screenshots, Video), Conversion Rate, Localization, and more.