Top 7 Biggest Business & Workplace Global Trends Which Will Shape 2023
The way business work across the globe is always changing, however the past few years has changed everything in an unprecedented manner. From the pandemic, inflation, supply shortages from Russia’s conflict with Ukraine and constantly evolving consumer needs, businesses are facing a hyper advancing market like never before.
Here are the top 7 business trends which will be prominent throughout 2023.
Real Sustainability
Although there are no official figures,
the average person is exposed to 6000 to 10,000 advertisements every day.
This is a number that most people will question, but through the advent of digital marketing, people are extremely saturated with marketing content.
As a result of this, consumers are more aware and knowledgeable about businesses which means brands can no longer pretend to be more sustainable than what they are. Albeit sustainability is perhaps one of the biggest business trends, greenwashing is now becoming a common tactic by businesses to join the work trend.
Recommended by LinkedIn
By definition, greenwashing is a process of creating a misleading impression on how a business’s products or services are more environmentally friendly than what they are. With the globe witnessing significant temperature increases per year, consumers are genuinely seeking environmentally friendly products and are willing to pay more to reduce their carbon footprint.
Real sustainability is key and regardless of size, businesses which invest in sustainable practices will have a head start in 2023. Whether it’s through sustainable packaging, green energy or changing the resources of products, this is a business trend which is here to stay and businesses need to ensure their ESG (environmental, social and governance) processes become a central strategy.
Upskilling Employees
The “Great Resignation” which took place in 2021 as a byproduct of the pandemic saw millions of people quit their job.
Now that the pandemic has slowed down and business operations are returning to normal, people are still quitting their jobs. There are an abundance of jobs available but businesses are struggling . . .