Top Amazon Keyword Research Tools for Sellers

Understanding the top Amazon keyword research tools is a game-changer for anyone looking to boost sales and make their products stand out on Amazon. In a platform where the competition gets more challenging every day, mastering keyword research helps sellers ensure their products reach the right audience by using the exact search terms potential buyers are typing in. These tools make the process easier and offer valuable insights into search trends, reveal high-impact keywords, and keep tabs on what competitors are up to.

This article reviews some of the best Amazon keyword research tools, which can give sellers the edge they need to thrive on the platform.

Helium 10

Helium 10 stands out as a top-tier product in the world of Amazon tools. It provides a comprehensive suite that’s perfect for sellers looking to streamline and supercharge their business. It’s like having a Swiss Army knife for Amazon selling, packed with features that cover every aspect of the selling process.

From keyword research to product listing optimization and competitor analysis, Helium 10 has it all. Its tools make it easy to dive deep into search trends and find those golden keywords that can make a huge difference in visibility and sales. Whether someone is just starting or looking to take their Amazon business to the next level, Helium 10 offers a complete solution to enhance their Amazon presence and drive success.

Keyword Research Features:

• Cerebro: Reverse ASIN search tool to uncover effective keywords from competitors’ listings.
• Magnet: Generates high-volume keywords related to your seed phrase, with detailed search metrics such as search volume, competition levels, and Magnet IQ Score.

Plans & Pricing:

• Starter: $29/mo
• Platinum: $79/mo
• Diamond: $229/mo

Jungle Scout

Jungle Scout offers a valuable toolkit for Amazon sellers focused on optimizing their keyword strategy and tracking performance. Its intuitive design ensures ease of use for both newcomers and experienced sellers. The platform simplifies the process of finding effective keywords and monitoring their impact, combining essential features with a user-friendly interface. Jungle Scout stands out for its balance of functionality and simplicity, making it a strong choice for enhancing an Amazon presence efficiently.

Keyword Research Features:

• Keyword Scout: Identifies high-volume keywords for optimizing product listings and PPC campaigns, helping users target the most effective search terms.
• Rank Tracker: Monitors keyword performance over time, offering actionable insights to track and improve visibility.

Plans & Pricing:

• Starter: $29/mo
• Growth Accelerator: $49/mo
• Brand Owner + CI: $299/mo
• Cobalt: Custom

Viral Launch

Viral Launch is a dynamic platform packed with powerful tools for Amazon sellers. It combines essential features for keyword research, product discovery, and competitor analysis into a single, robust solution. It’s ideal for sellers ready to invest in a higher-tier tool offering in-depth analysis and optimization support under one platform.

Keyword Research Feature:

• Keyword Research: Provides insights into keyword relevancy, search volume, competition levels, and suggested CPC bids.

Plans & Pricing:

• Essentials: $69/mo
• Pro: $99/mo
• Pro Plus Ads: $199/mo

MerchantWords

MerchantWords is a specialized tool that provides Amazon sellers valuable insights into buyer search behavior. It compiles data from millions of real search terms used by Amazon shoppers, allowing sellers to discover high-impact keywords that can improve product visibility and drive sales. This tool is handy for sellers who want to capitalize on keyword opportunities with straightforward insights rather than diving deep into detailed analytics.

Keyword Research Features:

• ASIN Plus: Analyzes an ASIN to reveal which keywords are driving searches for that product on Amazon.
• Classic Search: Allows users to input a seed keyword and generate a list of related terms with their search volumes.
• Keyword Collections: Lets users organize and monitor keyword lists, tracking their performance and effectiveness over time.
• Digital Shelf: Compares keyword performance between your product and competitors’ ASINs, highlighting strengths and identifying gaps.
• Emerging Trends: Helps discover new and trending keywords to stay ahead of market changes and capture emerging opportunities.

Plans & Pricing:

• Silver: $35/mo
• Gold: $79/mo
• Platinum: $149/mo
• Enterprise: $749/mo

AMZScout

AMZScout offers a comprehensive suite of tools for Amazon sellers, focusing on product research and keyword optimization. It provides valuable insights into market trends and competitor strategies, helping users make informed decisions about their product listings and advertising efforts. AMZScout’s balanced feature set is well-suited for both new and experienced sellers seeking to enhance their Amazon performance through data-driven insights and strategic analysis.

Keyword Research Features:

• Keyword Search: This tool helps users discover and target relevant keywords using actual search data, including historical data to analyze trends over time.
• Reverse ASIN Lookup: Analyzes competitors’ ASINs to uncover the keywords they are using, assisting in identifying gaps and opportunities for improving your own listings.

Plans & Pricing:

• Monthly: $49.99/mo
• Yearly: $379.99/year
• Lifetime: $1,599.99/lifetime

Keyword Tool

Keyword Tool offers an accessible and efficient way to find relevant keywords for product listings, making it a great choice for those who appreciate simplicity. With a free version available, it’s especially suited for those on a budget. While it may not have all the advanced features of more comprehensive tools, it provides precisely what sellers need for effective keyword research without the extra complexity.

Keyword Research Features:

• Amazon Keyword Tool: Leverages autocomplete data to generate keyword suggestions, offering insights into what buyers are searching for on Amazon.

Plans & Pricing:

• Pro Basic: $69/mo
• Pro Plus: $79/mo
• Pro Business: $159/mo

AMZ Tracker

AMZ Tracker is a practical tool tailored for Amazon sellers, offering essential features in a user-friendly format. It excels at tracking rankings and monitoring competition, making it a reliable choice for basic needs. However, it lacks some advanced functionalities in more comprehensive tools. For sellers seeking in-depth keyword research and extensive optimization features, other platforms may provide a broader and more advanced range of capabilities.

Keyword Research Features:

• Keyword Tracking: Monitors how a product’s ranking for specific keywords changes over time, providing insights into visibility and performance. 
• Find New Keywords: This tool utilizes Amazon’s auto-suggestion feature to discover long-tail keywords, offering a straightforward way to uncover new opportunities. It helps sellers expand their keyword list with terms that are often overlooked.

Plans & Pricing:

• Basic: $50/mo
• Professional: $100/mo
• God Mode: $200/mo
• Legend: $400/mo

Choosing the Ideal Tool for Effective Keyword Research

Selecting the perfect keyword research tool for an Amazon business can make a difference. With so many choices out there, finding one that fits just right is essential. The ideal tool can help pinpoint the best keywords, understand the competition, and drive increased sales.

Here are a few key things to consider:

• Features and Functionality: Each tool has its own set of features. Consider what’s most important, whether finding top keywords, tracking competitors, or analyzing search trends.
• Budget: Tools come in various price ranges, from free options with basic features to more advanced paid versions. Choose a tool that fits your budget and offers the features you need.
• Ease of Use: A tool that’s easy to use can save a lot of time and hassle. Look for something that’s user-friendly and fits well with the current workflow.
• Support and Resources: Good support can be a real game-changer, especially for those new to Amazon selling. Check if the tool offers useful resources or customer support.

A great keyword strategy can set a business apart and improve product visibility. Explore and test the features of these tools to discover how they can help tailor a keyword strategy that drives success on Amazon.

Not sure where to start? Our expert team can help you choose and implement the perfect keyword strategy to boost your visibility and drive sales. Contact us to get started!