Top Digital Transformation Trends for Businesses to Consider in 2023
Today, modern companies cannot visualize a workspace without a robust digital infrastructure. Whether AI, automation, or implementing a comprehensive transformation project, various technologies can potentially augment team productivity.
Note that global spending on digital business transformation is set to reach the staggering USD 3.4 billion mark by 2026. So, it is apparent that you can leverage the golden opportunity of implementing apt digital transformation trends in your company.
Lately, we have witnessed the expansion of enterprise transformation beyond the core IT sector. In fact, businesses in industries like Manufacturing, Sales, Healthcare, and Marketing are well-set to adapt to this pivotal revolution. As a tech enthusiast, I always believe it is crucial to stay aware of the latest trends in digital transformation.
Notably, if you run a business (be it a small start-up or a large-scale organization), knowing the in-demand technologies is vital to keep enhancing your business.
I put ten of the most interesting digital transformation trends for 2023 and beyond in this article. Hopefully, you can relate to and implement most of these solutions to upscale your workspace profoundly.
Trend #1: Low Code Platforms
These days, hiring top developers to take care of your digital requirements is a logical decision. However, there are instances when you want minimum use of coding to create basic applications.
Low code platforms have become vital digital transformation trends for such instances. Here are the salient aspects of these useful tools:
You might know prominent names like Zoho Creator, Salesforce Lightning, and Mendix. These low-code platforms allow more flexibility for modern businesses.
So, it is possible to witness quick enterprise transformation due to the use of such hi-tech technology. The ease of operation and cost-saving attributes make such digital transformation trends promising for 2023 and beyond.
Trend #2: Hyper Automation
The impact of automation on productivity is a well-known topic in the tech world. Today, by acquiring the services of a dependable digital transformation company, you can implement robust solutions and benefit from appropriate automated solutions.
Hyperautomation goes one step beyond this standard process. In simple words, this concept includes the coordinated use of AI, robotic process automation, and other technologies for a complete digital business transformation.
Through hyperautomation, companies tend to achieve the following objectives:
A digital transformation project can reach its full potential through the optimum use of hyperautomation. In fact, we have witnessed the staggering use of this trend in sectors like banking, retail, healthcare, and supply chain.
However, such digital transformation trends are currently more suitable for companies with adequate financial resources.
Trend #3: 5G Data
Recently, I read about the ‘5G Triangle’ that can become an integral part of digital transformation trends in 2023.
Here are the three vertices of the triangle:
The combination of these aspects can enhance digital business transformation on many fronts. Whether IoT applications, industrial communication, or smart healthcare, 5G (5th generation mobile network) has a significant impact on different industries.
Common examples of 5G’s utility include vehicle-to-vehicle networks, communication over robotic production lines, smart grids, and many more. Notably, you can combine the expertise of offshore software development companies and leverage 5G to create cutting-edge solutions.
Moreover, the networking capabilities of 5G can bolster various technologies that require online connectivity. So, as a business, it is the perfect time to capitalize on such remarkable digital transformation trends.
Trend #4: Intelligent Search
The world has evolved from traditional search. Today, intelligent search is one of the most interesting digital transformation trends. This browsing style focuses on understanding user search intent using natural language processing (NLP) and artificial intelligence (AI).
It is remarkable to understand the vast array of intelligent search capabilities:
Whether employees or a target audience, an intelligent search can offer relevant results faster. I recently read about Amazon Kendra, a dedicated intelligent search service. You can boost workforce productivity and achieve a noticeable digital business transformation using such tools.
Trend #5: Blockchain Investment
Terms like ‘smart contracts’ have become quite popular in the technology world. So, it is no surprise that blockchain is on the list of 2023’s top digital transformation trends.
Industries like finance, media, entertainment, and energy make use of this technology to bolster their daily activities. This ledger runs on a computer network and stores information, minimizing tampering and other vulnerabilities. As data is of utmost importance in today’s age, companies tend to invest in blockchain to attain high security.
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So, enterprise transformation has become possible due to the proper implementation of blockchain. Aspects like decentralized security, nonce, consensus algorithms, and cryptography make this trend the future of data storage.
Trend #6: Personalization
Recently, I have seen customers (both B2B and B2C) prioritizing personalization in services. So, it was no surprise when I came across this statistic — the worldwide customer personalization software revenue is a whopping USD 8.28 billion.
Be it content or recommendations on the final product, the end-user wants value in return for their time. As a result, companies need to include the creation of suitable content and software in their digital business transformation strategy.
It is thus vital to avail yourself of reliable digital marketing services that also focus on creating user-centric content. Notably, if you have an involvement in customer relationship management, such digital transformation trends can be a game-changer.
Trend #7: Multi-cloud Implementation
Gone are the days when companies invested in a single cloud platform. Today, the optimum digital transformation includes the use of several cloud setup combinations as follows:
The most significant benefit of this trend is the ability to accelerate the delivery of new applications. So, by utilizing this setup, you can make the best use of an experienced custom web app developer’s knowledge. One of the biggest challenges to implementing such a setup is the proper choice of API (application programming interface) development.
Once you find a suitable software development vendor, it is possible to unleash the true potential of multi-cloud platforms. In addition, it is possible to experience the following utilities of such digital transformation trends:
A reliable digital transformation company can help you achieve all such facets with utmost precision.
Trend #8: Everything-as-a-Service
You might be familiar with the following terms:
Everything-as-a-Service (XaaS) is an extension of these offerings and one of the newest digital transformation trends for 2023 and beyond. In simple terms, XaaS implies providing services or applications to users upon an online request.
Notably, this trend is not limited to digital offerings. Businesses can also provide medical consultations or food after receiving a request online.
This cost-effective, scalable model allows businesses to focus on their main competencies. Notably, companies working in different sectors can utilize this digital transformation model to boost their services.
Trend #9: Extended Reality
In simple words, extended reality (XR) is a term that encompasses the following technologies:
Extended reality can be beneficial in advertising products by offering intuitive experiences to users. In addition, such digital transformation trends can prove crucial for organizations in the ed-tech domain.
The USP of such technology is an opportunity to receive hands-on experience and practical visualization. So, extended reality (XR) can become integral for enterprise transformation in 2023 and the upcoming decade. However, there are concerns regarding cost, hardware, and data privacy.
It will be interesting to witness how professionals overcome these challenging areas and make extended reality a pivotal name in digital business transformation.
Trend #10: Online Business Collaboration
Post-pandemic, solutions like telemedicine, enterprise virtual reality, cloud call centers, and online social gaming took center stage.
The comprehensive implementation of such technologies was possible due to a robust digital infrastructure. Collaborative tools like Slack, Trello, Asana, and others equipped remote teams to work seamlessly on various projects. I believe that such online collaboration tools will become more enhanced and empower companies to team up with any business partner.
So, a digital transformation project will always include the use of collaborative software in 2023 and beyond.
To Sum Up
Every year, we witness new digital transformation trends that can potentially increase a business's revenue. Some technologies are a refined version of their previous variants.
On the contrary, trends like Everything-as-a-service and extended reality are futuristic concepts that can boost digital business transformation significantly. In any case, awareness of such terms is crucial to make informed business decisions.
After all, the right blend of suitable digital technologies can transform your business to a whole new level.