Top Drivers of Growth Calcium Fortified Food Market: Industry Analysis, Key Trends, Growth Prospects and Insights.
Top Drivers of Growth Calcium Fortified Food Market

Top Drivers of Growth Calcium Fortified Food Market: Industry Analysis, Key Trends, Growth Prospects and Insights.

According to a research report published by Spherical Insights & Consulting, the Global Calcium Fortified Food Market Size is to Grow from USD 3.01 Billion in 2023 to USD 5.12 Billion by 2033, at a Compound Annual Growth Rate (CAGR) of 5.46% during the projected period.

Calcium fortified food is made consisting of calcium supplements that help to treat dietary shortages and improve overall health. These products include dairy, plant-based alternatives, cereals, snacks, and beverages. Fortification entails encouraging bone health, preventing osteoporosis, and ensuring adequate calcium consumption, especially in communities with dietary constraints or limited supply from nature. Several primary factors drive the growth of the calcium-fortified food market. Calcium-fortified foods are gaining popularity, driven by increasing concerns about health among senior individuals due to a lack of calcium on a worldwide scale. However, one of the biggest challenges in the calcium-fortified food industry is the high cost of incorporating calcium in food items, which can have a significant influence on production costs, affecting price and profitability.

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The calcium-fortified food market has been experiencing significant growth over recent years, driven by several key factors, including health consciousness, advancements in food fortification technologies, and a growing demand for functional foods. With the rise in global health concerns, consumers are becoming increasingly aware of the benefits of calcium, particularly in promoting bone health and preventing related disorders. This blog explores the key drivers behind the expansion of the calcium-fortified food market, along with industry trends, growth prospects, and important insights.

1. Growing Awareness of Bone Health

One of the primary drivers of the calcium-fortified food market is the increasing awareness of bone health, especially among aging populations. As the global population ages, the demand for calcium-rich products has risen sharply due to the growing prevalence of bone-related health issues, such as osteoporosis. Calcium fortification in food products offers a convenient way for individuals to ensure they meet their daily calcium intake requirements, particularly for those who may have dietary restrictions or prefer plant-based options.


2. Rise in Health-Conscious Consumers

With a heightened focus on healthy living and well-being, consumers are more conscious about the nutritional content of their food. The rise in health-conscious consumers is driving the demand for fortified food products that provide added health benefits. Calcium-fortified foods, such as milk, cereals, juices, and snacks, are becoming increasingly popular as people seek to enhance their diets with essential vitamins and minerals without additional supplements.


3. Increasing Prevalence of Calcium Deficiencies

Calcium deficiency is a global concern, particularly in regions where dairy consumption is low or where populations are unable to absorb sufficient calcium from their diet. This deficiency can lead to various health issues, including weak bones, muscle cramps, and osteoporosis. To address these health concerns, many governments and health organizations are promoting calcium fortification as a solution. This is accelerating the growth of the calcium-fortified food market as manufacturers respond to the rising demand for fortified products.


4. Innovation in Food Fortification Technologies

Technological advancements in food fortification are enabling more effective and efficient ways to incorporate calcium into a wider variety of food products. Innovations in microencapsulation, which helps in the stable delivery of calcium, and improvements in taste masking have made it easier for manufacturers to produce fortified foods that maintain flavor while providing nutritional benefits. These innovations make it possible to fortify a broader range of foods and beverages, including non-dairy options, catering to lactose-intolerant and vegan consumers.


5. Expansion of Plant-Based and Dairy Alternatives

The rising trend of plant-based diets and lactose intolerance has significantly contributed to the demand for calcium-fortified non-dairy alternatives. Plant-based milks (such as almond, soy, and oat milk) and other dairy alternatives are often fortified with calcium to meet the nutritional needs of consumers who avoid traditional dairy products. As more people shift to plant-based and dairy-free lifestyles, the demand for fortified plant-based foods continues to rise, driving the growth of the market.

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6. Government Support and Regulatory Initiatives

Governments around the world are increasingly supporting food fortification initiatives to combat nutritional deficiencies, including calcium. In many countries, there are regulations that require the fortification of staple foods such as flour, milk, and salt with essential nutrients, including calcium. These initiatives, along with growing public awareness campaigns about the importance of calcium, are encouraging the consumption of fortified food products, contributing to market growth.


7. Increased Demand from the Sports Nutrition Sector

Calcium plays a critical role in muscle function, and as the sports nutrition sector continues to expand, the demand for fortified food products in this market is rising. Sports enthusiasts, athletes, and fitness-conscious individuals are more aware of the role of calcium in maintaining muscle function and bone health, and they actively seek fortified foods and supplements to enhance their performance and recovery. This sector's growth is a significant contributor to the overall calcium-fortified food market.


8. Rising Disposable Incomes in Emerging Markets

In emerging markets, particularly in Asia-Pacific and Latin America, rising disposable incomes and improving living standards are leading to a greater demand for premium, fortified food products. As consumers in these regions become more affluent and urbanized, there is an increased focus on health and wellness, driving the adoption of functional foods such as calcium-fortified products.


9. Growing Demand for Functional Foods

Functional foods are gaining traction due to their added health benefits beyond basic nutrition. The global shift toward functional foods, which provide specific health benefits, is a major driver of the calcium-fortified food market. Consumers are looking for products that not only nourish but also offer additional benefits such as improved bone health, immune support, and enhanced metabolism, making calcium-fortified options an appealing choice.


10. Increase in Global Health Initiatives

There is a growing emphasis on public health initiatives that encourage better nutrition worldwide. Programs aimed at preventing calcium deficiencies, such as fortification of public food supplies or educational campaigns, are helping to raise awareness and drive demand for calcium-fortified food products. These initiatives, often in collaboration with the food industry, are making fortified foods more accessible and popular across different demographics.


Conclusion: Growth Prospects and Market Insights

The calcium-fortified food market is poised for continued growth, driven by factors such as increasing consumer awareness, the rise of plant-based diets, advancements in food fortification technologies, and government support for public health initiatives. As consumers become more health-conscious and seek convenient ways to meet their nutritional needs, the demand for calcium-fortified foods is expected to expand further. Manufacturers who innovate with new products and respond to changing dietary preferences will be well-positioned to capitalize on the growth of this market.

In the coming years, the calcium-fortified food market is likely to continue evolving, with opportunities for growth in emerging markets, increased penetration in the sports nutrition sector, and continued innovation in plant-based fortification. As a result, businesses and brands that focus on these growth drivers will have a strong competitive advantage.

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Recent Developments

  • In October 2021, Danone India unveiled AptaGrow, its latest product in the health drink category for children, which aligns with the company's aim to improve health via food accessibility. AptaGrow is a nutritional supplement designed exclusively for children aged 3-6 years old, featuring tastes such as Tasty Chocolate and Vanilla.


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About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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