Top Highlights from December 03-09!
Catch the Weekly Buzz with BAL! Discover the top social media news, creative highlights, and exciting collaborations.
NEWS FROM BAL
Bal London has launched a creative CGI campaign for the HelloKlean brand. The animated video presents the superior care and cleansing experience provided by the brand’s shower products in a remarkable way. Supported by technological visual effects, the content impressively conveys HelloKlean’s promises of smooth skin and healthy hair to the audience. With this project, BAL London takes the brand’s innovative identity one step further.
BAL Almaty successfully undertook the PR process of Extime Lounge, opened by TAV Operation Services at the new international passenger terminal at Almaty Airport. Established by Groupe ADP and operated by TAV, the lounge offers passengers a special privileged experience. Franck Mereyde, Chairman of TAV Airports Executive Committee, Aude Ferrand, CEO of TAV Operation Services, and Göker Köse, General Manager of Almaty Airport, who attended the opening ceremony, emphasised the success of the project and stated that Extime Lounge redefines the airport experience. By effectively publicising the project, BAL Almaty helped to highlight TAV’s growth strategy and investments in Almaty Airport.
BAL London had the privilege of partnering with Tyres Life UK and Brisa Bridgestone Sabanci to celebrate the highly anticipated UK launch of the new EV-ready Lassa Revola! The event brought together key customers for an unforgettable driving experience, showcasing the exceptional performance, innovation, and advanced design of this revolutionary tyre. It was a perfect opportunity to demonstrate BAL London’s expertise in delivering impactful B2B events that leave a lasting impression.
SOCIAL MEDIA
Google Photos introduces “2024 Recap,” a personalised look back at your year’s most memorable moments. With cinematic effects, it highlights your photography habits, like total photos taken, longest streaks, and most photographed colours. Available in December via the Memories carousel, this feature requires Face Groups to be enabled. Select users with Gemini can also enjoy custom captions spotlighting their two biggest moments. Share your highlights easily on social media!
LinkedIn has introduced a new feature for Premium Business users: auto-revolving slideshow banners. This dynamic update allows users to upload up to five photos for a rotating display, enhancing profile appeal by showcasing personality, skills, or projects. Ideal for freelancers, real estate agents, or designers, the feature aims to make profiles more engaging. While not a game-changer, it’s a fresh way to boost your presence. Rolling out globally in the coming weeks, it’s one of several perks, including AI profile assistance and custom CTA buttons, available with LinkedIn Premium Business.
Meta has introduced updates to its Broadcast Channels, allowing creators and brands to engage more with fans. New features include broadcast channel replies, chat prompts for discussions, and the ability for followers to respond with text or photos for up to 24 hours. The updates also offer metrics on interactions, shares, and poll votes to help creators understand audience engagement, along with personalized guidance for optimizing channel strategies.
Pinterest has revealed its 2025 trend predictions, based on user engagement and interest over the past year. The platform’s “Pinterest Predicts 2025” mini-site showcases 20 predicted trends, ranging from “Fisherman Aesthetic” to “Castlecore,” with visual examples to help users understand these emerging themes. Historically, 80% of Pinterest’s predictions turn into major trends, making it a valuable resource for planning. Additionally, Pinterest is launching a product activation from December 9-13, offering exclusive items and experiences tied to next year’s trends.
Threads is testing a new Insights feature that offers detailed analytics for individual posts, enabling creators to track performance and audience preferences more effectively. This enhanced system aims to boost content visibility and strengthen engagement with followers, providing creators with the tools needed to refine their content strategies and build stronger community connections.
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This year, Spotify debuts Your Spotify Wrapped AI podcast, a personalized audio recap powered by Google’s NotebookLM. Featuring dynamic AI hosts, the podcast delivers insights into your top songs, artists, and genres, diving deeper into your unique listening habits. Available in English for Free and Premium users in select countries, it’s a new way to relive the soundtrack of your year. Access the podcast via the Wrapped feed, Search, or your Top Songs 2024 playlist. Shareable with friends, it’s an innovative twist on the Wrapped experience.
CAMPAIGNS & COLLABS
Pantone reveals Mocha Mousse (PANTONE 17-1230), a warm and earthy brown, as the Colour of the Year 2025. Symbolising comfort, connection, and indulgence, this sophisticated shade is set to inspire trends in fashion, interiors, and design.Described as “lush yet unpretentious,” Mocha Mousse reflects a collective desire for grounding and simple pleasures. Explore its versatility through curated palettes on Pantone Connect and innovative collaborations with brands like Wix.Step into 2025 with a hue that balances elegance and comfort.
Tinder and e.l.f. Cosmetics have launched the “Put Your e.l.f. Out There” Vault collection to help singles face their first date with confidence. The set includes lip oils, lip liners, and exclusive products like All Slick Face Primer and Set-uationship Setting Mist. Key items include the Tinder Box Lip Trio with spicy and cool lip oils, Spice Things Up and Keep Your Cool, plus a red liner, Red-Y for Anything. The collection is available exclusively at elfcosmetics.com.
Kim Kardashian’s SKIMS has partnered with The North Face for a winter collection blending sleek design with outdoor expertise. Featuring neutral tones like nudes, browns, and blacks, the line offers stylish, functional apparel for everything from alpine slopes to cozy chalets. This marks SKIMS’ first venture into winter wear. The campaign, shot in Chile’s mountains, highlights performance-driven pieces and monochromatic layering. The collection will be available from December 10, 2024, on SKIMS.com and select retailers.
Spotify has launched its 2024 Wrapped campaign in collaboration with Akcelo and Jack Nimble. The campaign focuses on local artists in Australia, with Out of Home ads in Melbourne and Sydney. It also offers users personalised discovery of 2024 Wrapped experiences in the Spotify app, with sharing features integrated with TikTok. The campaign was launched with a pop-up rave event at Parramatta Square in Sydney. DJs such as ODDMOB, Young Franco and Sycco performed live at the event.
Pepsi has created the ‘Pepsi Ring’, an innovative ring that fuses fashion and functionality, designed to open cans without ruining your manicure. Born from a popular social media challenge, the ring becomes a symbol of self-expression. With an exclusive design in 925 sterling silver and white zirconia, it features a discreet opener. A personalised version has also been designed for Bad Gyal, made of gold and diamonds. The limited edition is available to those who sign up.
Prezzee’s Magical Messages campaign brings Christmas 2024 to life with personalised video messages from Santa Claus. Parents can nominate their child for Santa’s Nice List, and receive a customised video with their child’s name, age, and hometown. Paired with Festive Smart eGift Cards for top Australian brands, the campaign combines nostalgia and innovation to create a magical holiday experience. Expanding across Australia, New Zealand, the UK, and the USA, it also features influencer collaborations and social media activations to amplify global reach.
The World of Tanks ‘Holiday Ops’ campaign delivers an explosive holiday film, directed by Nez Khammal and produced by 100%. With stunning sets, big stunts, and epic effects, Jason Statham stars as Santa’s unexpected stunt double. A perfect mix of action and humor, this campaign promises an unforgettable festive experience.