Top Highlights from July 16 - 22!
Catch the Weekly Buzz with BAL! Discover the top social media news, creative highlights, and exciting collaborations.
Instagram has introduced Multitrack Audio for Reels, allowing users to add up to 20 audio tracks to a single video, enabling creators to mix and align audio with text and stickers. This feature supports the creation of custom soundtracks that can be saved and reused by others, enhancing discoverability. It follows Instagram's trend of adding more audio features to boost engagement and attract followers.
Instagram has expanded its Notes feature to include Reels and feed posts, allowing users to leave Post-It-like messages for three days, boosting interaction among friends and proving especially popular with younger users. Initially an inbox feature, Notes now offer real-time reactions and unfiltered opinions on posts.
Pinterest Canvas is an advanced tool designed to generate AI-powered backgrounds for product images. This model uniquely incorporates product masks and conditioning images, allowing for detailed stylistic guidance throughout the image creation process. By using this approach, Pinterest Canvas ensures that product images are not only visually appealing but also contextually relevant, enhancing the overall aesthetic and engagement on the platform.
B2B marketers are optimistic about the future, with 90% confident in driving revenue despite recent challenges. To support this, we’re launching the Wire Program for video ads alongside trusted publishers and expanding AI capabilities with tools like Microsoft Designer for creative drafting, improved targeting, and an AI marketing assistant. These updates aim to help marketers build their brand and effectively reach and engage their target audience.
TikTok's Project Clover boosts data security for European users by implementing security gateways to control data access and transmission. These measures prevent unauthorized access, including by employees in China. TikTok is building three new data centers in Europe, with the first in Ireland already operational. Independent audits by NCC Group have confirmed the system's effectiveness, with no critical vulnerabilities found. The company is dedicated to ongoing advancements in data protection.
X is exploring the possibility of offering free trials for its Premium subscription service. Recent code changes detected by X Updates Radar suggest the platform is developing functionality to support a trial period of unspecified length.
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COLLABORATIONS
Tubi launched its first brand campaign in the UK with a humorous and creative approach, with ads telling viewers to spend their time doing only the things they love.
In its "2036 Hopefuls" campaign celebrating young athletes, Apple partnered with renowned photographer Walter Ioss Jr. to showcase talent from a variety of sports captured on the iPhone 15 Pro Max.
McDonald’s' #BootPursuit campaign invites Australians to win limited-edition McNugget-inspired winter boots by finding and scanning boot-shaped Chicken McNuggets with an AI app.
Broadsheet and Dove have teamed up to create “State of Style,” a 15-article digital issue exploring fashion and beauty, reflecting Dove’s commitment to authentic beauty and challenging AI-driven standards.