Advertising Operations Collaborative Articles

How do you handle ad verification issues and disputes with publishers and platforms?

Learn best practices for resolving ad verification issues and disputes with publishers and platforms, and how to choose and implement ad verification vendors.

Advertising Operations

How do you incorporate keywords and SEO in your ad copy without sounding spammy?

41 contributions 1 month ago

Learn how to incorporate keywords and SEO in your ad copy without sounding spammy. Discover tips on keyword research, writing for your audience, using modifiers and…

Advertising Operations

How do you set and track SMART goals for your ad campaigns?

29 contributions 1 day ago

Learn how to set and track SMART goals for your ad campaigns using specific, measurable, achievable, relevant, and time-bound criteria. Improve your ad performance…

Advertising Operations

What are the best practices and standards for ad inventory reporting and auditing?

16 contributions 1 month ago

Learn the best practices and standards for ad inventory reporting and auditing, and how they can help you optimize your ad revenue and strategy.

Advertising Operations

What are the key ad quality standards and guidelines that you follow or recommend?

12 contributions 1 month ago

Learn about the key ad quality standards and guidelines, as well as the tools and tips to create and optimize your online ads.

Advertising Operations

What are the latest tools and techniques for ad testing and ad optimization?

9 contributions 2 months ago

Learn the difference between ad testing and ad optimization, and how to use the latest tools and techniques to improve your ad performance and revenue.

Advertising Operations

How do you use color psychology to enhance ad perception and behavior?

18 contributions 1 month ago

Learn how to use color psychology to influence ad perception and behavior. Choose the right color scheme, apply color psychology principles, test and optimize your…

Advertising Operations

What are the pros and cons of ad testing vs A/B testing for different types of campaigns and goals?

14 contributions 1 month ago

Learn what ad testing and A/B testing are, how they differ, and what are the advantages and disadvantages of each for different types of campaigns and goals.

Advertising Operations

What are the current trends and challenges in the ad industry and how do you keep up with them?

19 contributions 1 month ago

Learn about six key trends and challenges in the ad industry and how to stay on top of them as an ad operations professional.

Advertising Operations

How do you balance ad frequency and reach without annoying your audience?

19 contributions 2 months ago

Learn how to optimize your ad campaigns and improve your ad quality and relevance by balancing ad frequency and reach without annoying your audience.

Advertising Operations

How do you optimize your ad trafficking workflow to reduce errors and delays?

25 contributions 2 months ago

Learn how to optimize your ad trafficking workflow to reduce errors and delays, and improve your online ad campaign results.

Advertising Operations

How do you define and measure ad quality score?

14 contributions 1 month ago

Learn how to define and measure ad quality score for your advertising campaigns and how to optimize it for better results.

Advertising Operations

What are the best practices for training and developing ad ops professionals?

13 contributions 1 month ago

Learn some best practices for training and developing your ad ops team, including hiring, ongoing training, collaboration, automation, and tools.

Advertising Operations

What are some common myths and facts about ad testing methods and tools?

10 contributions 2 months ago

Learn how to test your ads effectively and avoid some common myths and misconceptions about ad testing methods and tools in this article.

Advertising Operations

How do you avoid common pitfalls and challenges in ad operations management?

12 contributions 2 weeks ago

Learn how to avoid common issues in ad operations management that can affect your ad revenue and ROI. Discover tips on ad server, quality, inventory, campaign…

Advertising Operations

How do you measure the accuracy and reliability of your ad inventory forecasts?

18 contributions 2 months ago

Learn what ad inventory forecasting is, why it matters, how to measure it, how to improve it, and what are some of the challenges and limitations of it.

Advertising Operations