Consumer Insight Collaborative Articles

How can you encourage customer loyalty and referrals through reviews?

Learn how to encourage your customers to leave positive reviews and share them with others, using five simple and effective strategies.

Consumer Insight

How do you validate and prioritize consumer insights for your empathy map?

21 contributions 4 months ago

Learn how to validate and prioritize consumer insights for your customer empathy map in six steps, from defining your research goals to selecting the most relevant…

Consumer Insight

How do you track and analyze your referral data and feedback to improve your strategy and performance?

15 contributions 4 months ago

Learn how to track and analyze your referral data and feedback to optimize your referral strategy and performance. Discover the tools, methods, and techniques to…

Consumer Insight

How can consumer insights help you design a more user-friendly and engaging app or website?

28 contributions 1 month ago

Learn how to collect, analyze, and apply consumer insights to design a more user-friendly and engaging app or website.

Consumer Insight

How do you leverage social proof and word-of-mouth to generate consumer trust and advocacy?

21 contributions 4 months ago

Learn how to leverage customer behavior and psychology theories to influence your audience with social proof and word-of-mouth.

Consumer Insight

How do you apply consumer psychology principles to optimize your website design and user experience?

18 contributions

Learn how to apply six consumer psychology principles to improve your website design and user experience (UX) and boost your conversions.

Consumer Insight

How do you balance consumer insight with other sources of information and intuition when making decisions?

18 contributions 1 month ago

Learn how to use consumer insight effectively in your decision making. Discover best practices to gather, analyze, validate, integrate, and trust consumer insight.

Consumer Insight

How do you balance creativity and credibility in your consumer insight stories?

19 contributions

Learn how to create impactful consumer insight stories with tips and techniques on purpose, format, framework, creativity, credibility, and feedback.

Consumer Insight

What are the benefits and challenges of conducting ethnographic research online?

5 contributions

Learn how to conduct ethnographic research online and gain rich insights into your consumers' culture, behavior, needs, and motivations. Discover the benefits and…

Consumer Insight

How do you map the stages, touchpoints, and emotions of your customer journey?

15 contributions 1 month ago

Learn how to create a customer journey map to understand and improve your customer experience. Follow these steps to map the stages, touchpoints, and emotions of…

Consumer Insight

How do you measure the impact and value of consumer insight in the non-profit sector?

11 contributions

Learn how to measure and communicate the impact and value of consumer insight in the non-profit sector with tips and tools from experts.

Consumer Insight

What are the latest trends and best practices in consumer insight analysis and reporting?

9 contributions

Learn about the latest trends and best practices in consumer insight analysis and reporting. Discover how to use data sources, methods, tools, and techniques to…

Consumer Insight

How do you design consumer insight tools that are engaging and user-friendly?

10 contributions 5 months ago

Learn how to create effective and enjoyable consumer insight tools that help you understand your customers and improve your business.

Consumer Insight

How do you use customer feedback or reviews for consumer insight?

4 contributions

Learn how to collect, analyze, and apply customer feedback or reviews for consumer insight. Discover tips and methods to understand your customers better.

Consumer Insight

How do you use social media as a data source for consumer insight?

6 contributions

Learn how to collect, analyze, and apply social media data for consumer insight. Discover the benefits and challenges of using social media as a data source.

Consumer Insight

How do you build and maintain a strong network of consumer insight professionals?

16 contributions

Learn how to build and maintain a strong network of consumer insight professionals who can support your career development, share best practices, and offer new…

Consumer Insight

How do you identify and address the gaps or opportunities in your consumer insight strategy or process?

7 contributions

Learn how to identify and address the gaps or opportunities in your consumer insight strategy or process with these tips. Enhance your customer understanding and…

Consumer Insight

How do you keep track of the changing needs and preferences of your customers over time?

15 contributions 4 weeks ago

Learn how to use surveys, behavioral data, customer feedback platforms, customer personas, customer interviews, and social media and online reviews to keep track of…

Consumer Insight

What are the emerging trends and challenges in using social media for customer insights?

14 contributions

Learn how to leverage social media for customer insights, and explore the emerging trends and challenges in social listening, analytics, intelligence, research…

Consumer Insight

How do you create a customer-centric culture that values customer satisfaction?

13 contributions

Learn how to measure, improve, foster, monitor, and maintain customer satisfaction in your organization. Create a customer-centric culture that drives loyalty and…

Consumer Insight

How do you choose the best customer satisfaction metric for your business?

10 contributions 1 month ago

Learn how to measure customer satisfaction effectively and consistently by following four steps to choose the best metric for your business.

Consumer Insight

How do you measure consumer motivation and emotion in your market research?

10 contributions 4 months ago

Learn about the methods and tools that can help you measure consumer motivation and emotion in your market research, and gain deeper insights into your customers.

Consumer Insight

How do you leverage user-generated content and influencer marketing to boost your brand awareness and trust?

13 contributions 5 months ago

Learn how to use user-generated content and influencer marketing to increase your brand awareness and trust with customer insights and social proof.

Consumer Insight

What are some examples of successful storytelling campaigns based on consumer insight?

11 contributions

Learn how to use storytelling for consumer insight in six steps. Discover how to craft engaging and persuasive stories that resonate with your customers.

Consumer Insight

How do you keep your consumer insights updated and relevant in a dynamic and competitive market?

11 contributions 3 months ago

Learn how to maintain and refresh your market segments and target groups using six simple steps. Discover how to adapt your marketing mix and resources to the…

Consumer Insight