Corporate Identity Collaborative Articles

How do you choose the right co-branding partner for your corporate identity?

Learn how to find a co-branding partner that aligns with your values, goals, markets, strengths, resources, communication, and performance.

Corporate Identity

How do you incorporate feedback and data into your product label design process?

4 contributions 5 months ago

Learn how to incorporate feedback and data into your product label design process. Find out how to know your audience, define your objectives, design with data, and…

Corporate Identity

How do you balance consistency and differentiation when co-branding with another organization?

4 contributions 5 months ago

Learn to maintain a consistent and distinctive corporate identity when co-branding with another organization.

Corporate Identity

How do you manage potential conflicts or crises that may arise from co-branding or endorsement activities?

4 contributions 5 months ago

Learn how to protect your corporate identity from potential conflicts or crises that may arise from co-branding or endorsement activities.

Corporate Identity

How do you use co-branding as a tool for innovation and differentiation?

4 contributions 5 months ago

Learn how to use co-branding as a strategy to create new products, services, or experiences that leverage the strengths of two or more brands.

Corporate Identity

How can packaging and labeling innovation boost your brand identity?

3 contributions 5 months ago

Learn how to use creative packaging and labeling designs to communicate your brand message, appeal to your customers, and stand out from the competition.

Corporate Identity

How do you use color psychology to enhance your corporate identity and influence your audience?

8 contributions 5 months ago

Learn how to use color psychology to create a corporate identity that communicates your brand identity and message. Find out how to choose, apply, and test your…

Corporate Identity

How do you communicate and distribute your brand style guide and manual to your team and stakeholders?

9 contributions 5 months ago

Learn how to communicate and distribute your brand style guide and manual to your team and stakeholders effectively and consistently.

Corporate Identity

How do you evaluate the fit and value of a co-branding or endorsement proposal for your corporate identity?

13 contributions 5 months ago

Learn how to choose the best co-branding and endorsement partners for your corporate identity with these six criteria.

Corporate Identity

How can you test the impact of color on your target audience and brand perception?

14 contributions 5 months ago

Learn how to use color psychology, A/B testing, feedback, and trend analysis to test the impact of color on your target audience and brand perception.

Corporate Identity

How can corporate identity measure and evaluate its performance and effectiveness in the digital age?

11 contributions

Learn how to measure and evaluate your corporate identity in the digital age. Discover tips and tools to improve your brand's image and communication.

Corporate Identity

What are the benefits and challenges of aligning culture and strategy?

8 contributions

Learn why and how to align your culture and strategy to create a strong and consistent corporate identity for your organization.

Corporate Identity

How do you use your slogan or tagline across different channels and platforms?

5 contributions

Learn how to craft, test, and adapt your slogan or tagline to communicate your brand identity and value proposition across different channels and platforms.

Corporate Identity

What are some of the best practices for creating a color palette that is consistent and harmonious?

6 contributions

Learn some of the best practices for choosing and applying colors that create a consistent and harmonious color scheme for your corporate identity.

Corporate Identity

How do you learn from other companies' corporate identity successes and failures?

6 contributions

Learn how to create a strong corporate identity by analyzing other companies' experiences. Find out how to identify, evaluate, learn from, and apply the lessons.

Corporate Identity

How do you update your typography to reflect changing trends and customer preferences?

6 contributions

Learn how to update your typography to reflect changing trends and customer preferences without losing your brand identity or confusing your customers.

Corporate Identity

What are some of the tools and software that you use for corporate identity design and management?

5 contributions

Learn about some of the tools and software that you use for logo design, color palette generation, typography, graphic design, website building, and brand…

Corporate Identity

How do you negotiate your rates and contracts for corporate identity projects?

6 contributions

Learn how to negotiate your rates and contracts for corporate identity projects with these tips and best practices. Communicate your value, set your fees, and…

Corporate Identity

How do you handle typography feedback and revisions from clients or managers?

2 contributions

Learn how to handle typography feedback and revisions from clients or managers without compromising your design vision and quality.

Corporate Identity

What are some of the psychological effects of different colors on customers?

15 contributions

Learn how to use colors effectively in your corporate identity to communicate your brand values and resonate with your target audience.

Corporate Identity

How do you balance creativity and professionalism when choosing fonts for your corporate identity?

3 contributions

Learn how to balance creativity and professionalism when choosing fonts for your corporate identity. Find out how to match fonts with your brand personality…

Corporate Identity

What are the best practices for creating eco-friendly and sustainable packaging and labeling?

1 contribution

Learn the best practices for designing and producing packaging and labeling that are attractive, responsible, and aligned with your corporate identity.

Corporate Identity

How do you choose the right paper stock for your corporate stationery?

3 contributions

Learn how to select the best paper for your business needs, such as paper weight, finish, color, size, quality, and sample. Make your stationery look and feel great.

Corporate Identity

How do you use your product label to tell a compelling story about your brand and value proposition?

3 contributions

Learn how to use your product label to communicate your brand identity and value proposition, and how to measure its impact on your customers.

Corporate Identity

How do you incorporate sustainability and social responsibility into your packaging and labeling decisions?

7 contributions

Learn how to design and implement eco-friendly and ethical packaging and labeling strategies that reflect your corporate identity and values.

Corporate Identity

How do you benchmark and compare your brand voice and tone with your competitors and industry leaders?

2 contributions

Learn how to measure and compare your brand voice and tone with your competitors and industry leaders using four simple steps.

Corporate Identity

How do you measure the impact of packaging and labeling on consumer behavior and loyalty?

2 contributions

Learn how to measure the impact of packaging and labeling on your brand identity, customer satisfaction, retention, and advocacy.

Corporate Identity

How often should you perform a brand audit to maintain a consistent and relevant corporate identity?

0 contributions

Learn how to perform a brand audit to maintain a consistent and relevant corporate identity for your brand. Find out the benefits and best practices of a brand…

Corporate Identity

What are some of the latest trends and innovations in color psychology and branding?

2 contributions

Learn how to use color psychology in branding to create a powerful corporate identity. Discover the latest trends and innovations in color psychology and branding.

Corporate Identity

How do you calculate the return on investment (ROI) of your branding activities and campaigns?

10 contributions

Learn how to estimate the value of your brand and the effectiveness of your branding strategies in the context of corporate identity. Discover the key concepts and…

Corporate Identity

How do you deal with brand conflicts and cannibalization among your brands?

2 contributions

Learn how to deal with brand conflicts and cannibalization, leverage synergies and benefits, and communicate brand values and messages.

Corporate Identity

How can you use color contrast to highlight your brand message and values?

5 contributions

Learn how to use color contrast to communicate your brand message and values, and create a memorable visual identity. See examples of brands that use color contrast…

Corporate Identity

How do you test and optimize your logo and brand name for different markets and audiences?

2 contributions

Learn the difference between brand name and logo in corporate identity. Find out how to create, test, optimize, and use them for different markets and audiences.

Corporate Identity

What are some common mistakes or pitfalls to avoid when creating or updating your stationery and collateral?

5 contributions

Learn how to avoid common mistakes or pitfalls when creating or updating your stationery and collateral to enhance your corporate identity and impact.

Corporate Identity

How do you assess the portfolio and reputation of a rebranding agency?

6 contributions

Learn how to assess the portfolio and reputation of a rebranding agency for your business. Find out what to look for in their work, services, prices, expertise, and…

Corporate Identity