Marketing Event Planning Collaborative Articles

How do you negotiate a fair and realistic speaker fee and contract?

Learn how to negotiate a fair and realistic speaker fee and contract for your marketing event. Find out how to assess the speaker's value, set clear expectations…

Marketing Event Planning

How do you adapt your event SEO and SEM strategy to different platforms and devices?

7 contributions 2 months ago

Learn how to optimize your website and ads for organic and paid search results for your event niche, industry, and location across different platforms and devices.

Marketing Event Planning

What are the best ways to measure the impact of your event on your cause?

5 contributions 3 weeks ago

Learn how to use SMART objectives, metrics, data, results, and learning to evaluate and improve your marketing events for a cause.

Marketing Event Planning

How do you create and maintain a post-event engagement plan with your attendees and partners?

8 contributions 1 month ago

Learn how to create and maintain a post-event engagement plan that helps you to nurture your relationships, collect feedback, measure your impact, and generate more…

Marketing Event Planning

What are the best ways to thank your event sponsors and partners after the event?

33 contributions 1 month ago

Learn the best ways to thank your event sponsors and partners after a marketing event and keep them engaged for future collaborations.

Marketing Event Planning

How do you plan a green marketing event on a tight budget?

7 contributions 2 months ago

Learn how to organize a successful and eco-friendly marketing event on a tight budget with these tips on green venues, transportation, materials, catering, and more.

Marketing Event Planning

How do you evaluate and compare different event venues and vendors?

10 contributions 1 month ago

Learn how to evaluate and compare different event venues and vendors for your event planning process. Use these tips to find the best place and partners for your…

Marketing Event Planning

What are the best tools and methods for conducting event audience research?

5 contributions 3 months ago

Learn how to conduct event audience research for successful marketing events using surveys, social media, analytics, personas, feedback, and testing.

Marketing Event Planning

How do you add interactivity and gamification to your event website?

14 contributions 3 months ago

Learn how to design and implement interactivity and gamification elements on your event website to boost your audience engagement and satisfaction.

Marketing Event Planning

How do you nurture and retain the relationships you build through events?

15 contributions 3 months ago

Learn how to follow up, engage, and delight your event attendees and turn them into loyal customers and advocates.

Marketing Event Planning

How do you leverage digital tools and platforms to pivot your event to a virtual or hybrid format if needed?

9 contributions 3 months ago

Learn how to leverage digital tools and platforms to pivot your marketing event to a virtual or hybrid format with these six steps.

Marketing Event Planning

What are the best practices for creating a resume that highlights your marketing event achievements?

4 contributions 3 months ago

Learn some best practices for creating a resume that highlights your skills and achievements as a marketing event planner, and impress potential employers.

Marketing Event Planning

How do you follow up with your attendees after the event to maintain engagement and loyalty?

6 contributions

Learn how to follow up with your event attendees to maintain their engagement and loyalty, generate leads, referrals, and feedback, and create valuable content.

Marketing Event Planning

What are the benefits and challenges of using SEM for event promotion?

5 contributions 3 months ago

Learn what are the benefits and challenges of using SEM for event promotion, and how to overcome them with best practices. Plus, how to integrate SEM with SEO…

Marketing Event Planning

What are the key metrics to measure the effectiveness of your event follow-up email campaign?

12 contributions 3 months ago

Learn the key metrics to measure the effectiveness of your event follow-up email campaign and how to optimize your strategy with best practices and tips.

Marketing Event Planning

How do you design an effective post-event survey that captures the most relevant information?

13 contributions 3 months ago

Learn how to design an effective post-event survey that captures the most relevant information and helps you measure the success of your marketing event and gather…

Marketing Event Planning

How do you balance quality and cost-effectiveness when choosing your event resources and partners?

6 contributions 1 week ago

Learn how to balance quality and cost-effectiveness when choosing your event resources and partners for your marketing event with these tips on budget management.

Marketing Event Planning

How do you follow up and nurture your event leads and relationships for long-term cause advocacy and loyalty?

9 contributions 3 months ago

Learn how to follow up and nurture your event leads and relationships for long-term cause advocacy and loyalty with these tips and best practices.

Marketing Event Planning

What are the best types of content to send after an event?

13 contributions 3 months ago

Learn what types of content to send after an event, how to segment your audience, and how to format and distribute your content.

Marketing Event Planning

How do you manage and maintain relationships with event sponsors before, during and after the event?

4 contributions 3 months ago

Learn how to communicate, engage, and appreciate your event sponsors at every stage of the event planning process to ensure mutual benefits, satisfaction, and…

Marketing Event Planning

What are the common challenges and risks of guerilla marketing events and how do you overcome them?

0 contributions

Learn how to overcome the common challenges and risks of guerilla marketing events and create a memorable campaign that works for your brand.

Marketing Event Planning

What are the key elements of a successful event feedback survey?

10 contributions 3 months ago

Learn how to design a survey that collects and analyzes feedback from your event attendees. Discover the key elements of a successful survey format, question type…

Marketing Event Planning

How do you craft a compelling event value proposition?

1 contribution

Learn how to craft a compelling event value proposition that communicates the benefits, outcomes, and solutions that your event offers to your target audience.

Marketing Event Planning

How do you write catchy headlines for event landing pages?

3 contributions 3 months ago

Learn how to use the 4 U's formula, the AIDA model, and testing tools to craft compelling headlines for your event landing pages.

Marketing Event Planning

What are the best practices for segmenting and nurturing event leads?

2 contributions

Learn the best practices for segmenting and nurturing event leads with event data, CRM, and marketing automation tools.

Marketing Event Planning

How do you integrate event sponsors into your marketing and communication strategy?

18 contributions

Learn how to plan, execute, and measure your sponsor-related activities for your event, from creating a sponsor prospectus to building long-term relationships.

Marketing Event Planning

What are the most common marketing event planning mistakes and how to avoid them?

8 contributions 3 months ago

Learn from the best practices and tips on how to avoid the most common marketing event planning blunders and plan a flawless marketing event.

Marketing Event Planning

What are the common pitfalls and challenges of applying SMART objectives to events?

0 contributions

Learn about the common pitfalls and challenges of applying SMART objectives to events and how to overcome them with these tips and examples.

Marketing Event Planning

How do you use social proof and testimonials to boost event landing page conversions?

4 contributions 5 months ago

Learn how to use social proof and testimonials to persuade more people to register for your events. Discover tips and best practices for creating high-converting…

Marketing Event Planning

How do you solicit and analyze feedback from your attendees and speakers?

4 contributions

Learn how to solicit and analyze feedback from your attendees and speakers, and use it to optimize your future marketing events.

Marketing Event Planning

How do you assess and mitigate the risks of different types of event contingencies?

4 contributions 3 months ago

Learn how to identify, assess, and mitigate the risks of different types of event contingencies with our six-step guide to creating an event contingency plan…

Marketing Event Planning