Trade Marketing Manager - Luxury

Trade Marketing Manager (Luxury)

Location: Cape Town

About PDS

Prestige Distribution Services (PDS) is a subsidiary of The Prestige Cosmetics Group (PCG), which provides distribution and commercial services to Coty Beauty SA (Pty) Ltd.  Employees of PDS are 100% dedicated to Coty and work on exciting prestige brands.

About Coty

Coty is a global leader in beauty. We’re World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa – localized and sustainable. 

Job Requirements

As the Trade Marketing Manager, you will be responsible for translating marketing plans into actionable trade brand plans, leading the alignment of the category, brand & market strategies.

Portfolio overview:

o   Category: Luxury fragrances and Colour Cosmetics

o   Brands: Hugo Boss, Gucci, Burberry, Marc Jacobs, Calvin Klein and other luxury fragrances

Your main areas of responsibility will include the following:

Channel and Customer

Put in place annual trade activity / co-op plan by retailer, by brand in collaboration with Brand Managers & KAM’s

Evaluate Promo ROI by mechanics + Promo P&L by mechanics (for main ones) to focus on relevant one

Evaluate off shelf / display & POS ROI to focus on relevant execution

Review pricing and align positioning with marketing

Portfolio & Assortment

Improved portfolio management between brands to avoid cannibalization

Define distribution strategy per brand per channel/store type

Review current assortment per customers

Develop strong launch and support plans maintaining the balance between new and re-support by brand

Action plan to list Core Assortment and commercialize missing SKU’s per customers

Ensure right level of stock per store

Global alignment

Work with international global contacts across the various brands to ensure that all trade activity is approved

timeously and within brand stipulated guidelines

Foster a good working relationship with internal global counterparts and share international

best practices with local SA team

Implement, where relevant, international best practice within the SA market

Perfect Store

Understand shoppers decision tree per categories

Define merchandising recommendation & Planograms per Brands/Channels/Placements

Investigate 2ndary placement opportunity & ROI per brands 

Re support of key priorities by customer channel

Execute merchandising approach

Develop Perfect Store for top doors

In store education

Develop BA's/Salesforce capabilities in partnership with training team

Create motivational tools for sales teams & BAs

Expand Coverage / Increased distribution

Assess white space landscape

Evaluate best strategy to expand coverage by channel / Category

Commercialize GTM for all new retailers

Demand Review Forecasting

Ensure all activity, ranging, launch activity reflected is in the forecast.

Oversee forecast of non-saleables

Develop Trade Marketing Ways of Working

Equip Sales with Brands knowledge and concept sell (Consumer trends, market trends, adapted innovations review)

Equip marketing with market knowledge and get appropriate support and tools

Job Profile

Education:

·       Qualified to bachelor's degree level, BCom marketing or equivalent

Required experience:

·       Minimum 8 years equivalent experience in the retail industry

·       Proven success in trade marketing roles

·      Luxury/FMCG experience beneficial

Technical Skills and Competencies:

·       Strong business and financial acumen and able to influence P&L to reach financial KPI’s

·       Analytical skills and attention to detail

·       Strategic thinking

·       Project, time and change management skills with diverse audiences and environments

·       Strong planning. organisational skills and can work with ambiguity

·       Manages stress and can work on multiple complex projects simultaneously

·       Strong market research skills, understands and can forecast trends

·       Able to lead self with strong interpersonal skills, EQ and teamwork abilities

·       Customer centric approach and the ability to respond to consumer and customer needs

·       Ability to work independently and employs sound judgement in decision making

·       Full proficiency in English language.  Confident in both written and spoken communication with the ability to present and influence at all levels. Proficiency in French an advantage

·       Proficiency in MS Office (intermediate to advanced)

Local Travel

·       10% of role

CORE COMPETENCIES

Focus on Customer’

Focus on Growth’

Focus on Performance’

Customer First

Develop & Manage Self

Plan & Organize

Communication & Influence Relationships & Teamwork

People First

Problem Solve & Make Decisions

Improve & Innovate

Deliver Results

Impact and autonomy

Level of autonomy:  Defines recommendations and proposes optimization solutions in a less structured environment.

Impact: Subject to broad practices and procedures covered by global guidelines, achievement of a circumscribed operational activity, and to managerial direction. Freedom in the use of the means to achieve 3-6 months projects

Benefits

Competitive guaranteed TCTC package

Company performance bonus based on global company performance. (variable pay, not guaranteed)

Learning and growth opportunities on-the-job with access to Coty Academy

Omni-working policy for 50/50 between home and office

Inclusive, dynamic start up culture

23 days leave per annum

Employee Wellness Programme

Product allocation

Company pension contribution

Company medical aid scheme, means no pre-screenings for membership

Preferential rates for Gap Cover

Study leave for related studies as per Study Policy

Opportunities to apply for global roles after a reasonable tenure with Coty Africa

Seniority Level

Professional

Industry

Consumer Beauty

Employment Type

Full-time

Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Please send applications to Jacky_Kannemeyer@cotyinc.com by 30 April 2024 with your updated CV and a cover letter (please stipulate which position you are applying for).

Note, only shortlisted candidates will be contacted.

Privacy:

Note that Coty takes the processing of your personal information seriously and in accordance with the South African Protection of Personal Information Act, 2013, as amended from time to time (“POPI”). All information, statements, data, and content (such as CV’s/photographs /videos) which you submit to Coty are likely to reveal your gender, ethnic origin, nationality, age, and/or other personal information about you.

By submitting your application, you give consent and authorise Coty to undertake collection, processing, and further processing of your Personal Information for the purposes of potentially securing employment.

As an applicant you agree to make available to Coty all necessary personal information required for the purpose of potentially securing employment.