Transform Demand Intelligence with In-Market Activation

Unlocking exceptional demand outcomes requires a combination of in-market buyer intelligence and omnichannel demand excellence.

We're thrilled to announce INFUSE's strategic partnership with 6sense , the leading AI platform that revolutionizes how B2B organizations create, manage, and convert pipeline to revenue.

Mutual clients of 6sense and INFUSE can now seamlessly activate brand-to-demand programs by leveraging in-market buyer intelligence from 6sense alongside INFUSE's comprehensive omnichannel demand activation solutions.

This new integration empowers clients to deploy the most effective demand generation tactics with INFUSE, tailored to the current buying stage of accounts.

"This partnership is more than a collaboration; it's a commitment to innovation, efficiency, and pushing the boundaries of what's possible in our industry," said Alexander Kesler , Founder and CEO of INFUSE.

Discover the full potential of in-market demand activation here.

Effective demand generation fosters long-term growth by sparking awareness and building a strong foundation for client relationships.

Although lead generation typically takes precedence in marketing strategies, it should be considered as an outcome of successful demand generation. Investing in demand is key for driving performance.

Our guide explores how to enhance your marketing strategy with demand generation to drive effective outcomes and long-term value for your organization.

Read here.

Pipeline velocity is often a clear indicator of the performance of sales and marketing strategies—and their success in driving revenue.

However, increasing pipeline velocity requires a personalized and nuanced approach in the current B2B market, considering today's larger buying groups of more defensive buyers.

Our guide breaks down strategies for motivating buyers to progress along the buying process, including how to tailor campaigns to address the specific needs of each prospect.

Read here.

Focusing on bottom-of-funnel leads is a natural priority for many marketing and sales teams, given their direct tie to revenue.

However, this approach can result in the neglect of a significant portion of potential leads as typically, only about 5-10% of the total addressable market exhibits buying intent.

Our guide includes a wealth of full-funnel strategies designed to empower your teams to effectively target and nurture your prospective buyers—and reduce drop-off.

Read here.

Thank you for reading!

We hope you found this month's strategies valuable for boosting your performance.

You can find more content on the trends shaping demand generation this year on our Insights page.

See you next month,

INFUSE Content Strategy Team