Transforming Print-Media Reader to Digital User
We successfully implemented an new innovated strategy with 7-DAYS (End-user Transformation Strategy) Which consist of making the investment with paper-media more efficient by transforming normal reader to an active social media users and communicators. Over 24days of daily puzzles to promote Casio's Calculators, we eventually got;
6,000 photos shared online under #7DaysClassWiz
2,600,000 User Reached by the interactions
8,200,000 Users Impressed with the activity
Using this strategy enabled us to get-to-know a measurable ROI and enhance our Social Media.. Thanks 7-Days!
P.S:
Please search #7daysclasswiz via Facebook, Twitter, Instagram.
Keyhole.co was used to collect, measure and analyze the data.
Marketing & Business Director by Day! Trainer & Writer by night.
9ySpecial Thank you Henry Le May! You were a major success factor in this! Thumps up!
Senior Global Recruitment Leader | Strategic Business Partner | Driving Talent Acquisition, Culture Transformation, and Employee Engagement
9yExcellent campaign Aboud, solid insight and quantifiable conversion across platforms.