Transforming your podcast into a lead generation tool in 2024

Is your podcast actively helping you grow your business and generate leads?

In one of the latest episode of the Marketing Deconstructed podcast, I dive into effective strategies that can elevate your podcast from a simple broadcast to a robust lead generation engine.

Full show here or episode embed below:

Key Question from this Episode:

"Why are you hosting a podcast? What are you wanting to accomplish?"

Addressing this can pinpoint initial obstacles in lead generation. If there isn't a clear why and a follow up strategy on that why, it's reason to believe this may a root issue.

First and foremost, a podcast platform is an introduction and a networking opportunity. It doesn't feel like a sales meeting, which is why it's such a powerful medium for genuine engagement and lead conversion.

Especially in a day and age when we're less likely to take a cold call from someone we don't know, a podcast is a door opener; a warmer; and trust-builder, and all of that should result in lead gen.

What You'll Learn:

• Why a clear mission is vital for your podcast.
• How to use your podcast as a strategic networking tool.
• Integrating your podcast effectively into your broader marketing strategy to maximize engagement and conversions.

Don’t forget to download the exclusive Podcast Lead Generation Worksheet, available only to my subscribers at marketingdeconstructed.com.

Sign up for my email list to access this and many other valuable resources.

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Want help growing your podcast or using HubSpot to scale the promotion? Book a call with our team today.