Trends in Polish social media marketing that will dominate 2022

According to a NordVPN survey conducted earlier this year, the average Pole spends an average of 51 hours a week online, of which only 16 hours are spent at work. Social media is an integral part of our lives, and the amount of time spent scrolling through Instagram or scrolling through TikTok is constantly growing. The role of online marketing is therefore growing – what trends will 2022 bring us in Polish social media marketing? Check out our subjective list here.