Trends of the Week: Dec 20
Blinkfire Analytics, Inc.
AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
Blinkfire’s Trends of the Week comes out every Friday. With the cool information in our platform, we want to spread the wealth with fun, shareable social media posts, content series, TikToks, Reels, insights, and more. Enjoy!
🏆 Milwaukee Bucks are the NBA Cup Champions
Congratulations to our friends at the Milwaukee Bucks on their 2024 NBA Cup Championship!
During the eight days of NBA Cup bracket play, the Bucks’ social media accounts generated 18.8 million video views. The team also received 1.9 million engagements for Motorola, their jersey patch partner.
🏈 12-team College Football Playoff
Allstate has expanded its investment in college football by becoming an official partner of the inaugural 12-team College Football Playoff (CFP). This partnership includes title sponsorship of the First Round, with blockbuster matchups such as Notre Dame vs Indiana, Tennessee vs Ohio State, Clemson vs Texas, and SMU vs Penn State. Allstate will be featured on team jersey patches during the First Round of the Playoffs. The brand’s increased involvement shows its commitment to reach fan bases in this new era of college sports.
Recommended by LinkedIn
📖 What We’re Reading
Scheffler, McIlroy Beat DeChambeau, Koepka to Win $10M and 'The Crypto.com Showdown' — Bleacher Report
Scottie Scheffler and Rory McIlroy triumphed at The Crypto.com Showdown, defeating Bryson DeChambeau and Brooks Koepka to claim a $10 million prize in cryptocurrency. The PGA Tour duo dominated the unique format against LIV Golf, winning best ball, alternate shots, and singles matches at Shadow Creek Golf Course.
The NBA continues to lead in digital innovation by embracing Meta's Threads. With seamless integration to Instagram, Threads offers NBA teams a different avenue to build community and connect with fans through social content. Discover how teams are climbing the ranks and redefining engagement in this new social media space.
📊 Insight to Share: 2024 Instagram Influencer Rankings
Our 2024 Insights Report features the top 10 Instagram influencers, highlighting their media value and follower count. Selena Gomez leads the pack with 423.2 million followers, followed closely by Kylie Jenner who leads in media value with a whopping total value of $855.6 million. This ranking emphasizes the powerful combo of social media and branding, offering valuable insights into the value of influencer partnerships.