Triggering Emotions in Your Content

Emotions are one of the most powerful forms of want or pull we can tap into as brands or marketers to grab the attention of consumers. Triggering want, need, lust, hunger and yes even anger can be a major reason consumers remember your brand and will talk to their friends about you.

And that’s what we want!

I like to talk about 'The Four E’s’ when it comes to creating content on social media. Those being your content needs to hit one of these triggers; Engaging, Educational, Emotional or Entertaining.

When you’re crafting content to post to your brand’s social media accounts, you can’t forget that emotions drive consumers to action.

Those emotions can run anywhere from joy to sadness. Anger to laughter. Any type of emotion will connect with your audience and drive them to some sort of action.

We as humans are very emotional beings. When we see people in pain, we feel sorry for them and want to help. When we see people causing harm to others or animals, we feel anger and want to know how we can help stop them from doing so.

New born babies make us feel happy for a new life. Or when we see old photos from our past it makes us feel nostalgic.

All of these emotions drive us to some sort of action. Whether it drives us to want to help others or yes, even spend money! Crafting your content to affect emotions from consumers can be a powerful marketing tool for your brand.

If your audience is moved to emotion from your posts, it can drive them to action with your business. Now I’m not saying try to post nothing but sad, sappy content in the hopes of your audience feeling sorry for [insert topic here] just to try to drum up sales.

Not even close.

I’m saying you need to keep emotional action drivers in the back of your mind when you’re creating content for your brand’s social media posts.

As I said, emotions are one of the biggest drivers of action in consumers. So what you perceive as one emotion may be taken as a completely different emotion to your target audience. So you need to be careful in the end.

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