A Triumph of Kindness

What does it take to be a “brah”? Donate a bra, of course!

A brilliant collaborative effort between the Beekman Group and our wider community has culminated in the donation of over 850 gently-used bras to women in underserved communities.

From September to October 2024, we rallied together to support a cause that's close to our hearts: breast cancer awareness. The response to our "Be a Brah, Donate a Bra!" campaign (a clever slogan, conceived by our industrious IT department) was overwhelming, and we're incredibly grateful for the generosity and compassion shown by our staff and the public.

Our Head Office collected an impressive 320 bras, while our resorts contributed a further 552. 142 of those coming from Formosa Bay Resort alone!

In total, we've shipped 872 bras to ILoveBoobies, a South African organisation that aims to provide free breast examinations to South African women for whom such medical services are prohibitively expensive or inaccessible.

“It is a remarkable achievement that will directly impact the lives of countless women,” says the Beekman Group’s campaign initiator, Chris Stapleton. “These bras will be cleaned, tagged, and redistributed to women in need as part of their life-saving screening programs.”

Breast cancer is a disease that affects millions worldwide. Early detection through regular screenings significantly improves survival rates. Charities like ILoveBoobies play a crucial role in ensuring that women, especially those in underserved communities, have access to these vital screenings and support services.

ILoveBoobies’ Philippa Brinkmann is appreciative of the work done by Stapleton and the team at Beekman. “Whilst our core mission is to provide essential health screenings for women in underserved communities; a ‘new’ bra offers women a symbol of care and support, which we hope makes them feel seen and appreciated,” comments Brinkmann. “The partnership with the Beekman group has been a great way to expand the reach of our campaign, garner attention for our cause and ensure that we have the resources to provide a new bra to every woman that we screen in 2025.”

By donating these gently-used bras, our staff and community has made a tangible difference, and we're immensely proud to be part of such a proactive and compassionate group of brahs!