True story on customer engagement, simple math, and willingness to earn the business!
Ana A. Galindo, MSMR
![Ana A. Galindo, MSMR]()
Ana A. Galindo, MSMR
Consumer and Shopper Insights I Marketing Research & Strategy I Customer & Employee Experience | Multicultural Research I Eng, Spanish, Portuguese I LATAM I Account Management I Competitive Intelligence
Scenario: Customer wants to compare prices for sending a package from the U.S. to Mexico that weighs 30 kilos and measures 64 x 72 x 28 centimeters.
The employee at the shipping company that starts with an F and ends with an X gets his / her phone calculator out, converts to British system, and provides a price. Employee at estafeta (a Mexican company doing cross boarder shipments) provides the price given the dimensions in metric system. Employee at company that starts with a “U” REFUSES to give a price unless the dimensions and weight are given to him in pounds and inches. Who gets the business? Isn’t this unbelievable?
Ingeniero en Liderazgo de Ingeniería y Mantenimiento Hotelero | Innovación y Sostenibilidad | Experto en Eficiencia y Tecnología
8moAna, gracias! por compartir!✍️👍
Administraciones y ventas / Direccion comercial
9moAna, gracias! por compartir!!!
Enterprise Account Exevutive @ Spectrum Enterprise | SandlerCertified Sales
6yI would have to say that Estafeta gets the business based on that they are given the dimensions in metric system since Mexico uses the metric system. And this perhaps made it easier for them and they appreciated this. I'm out of my area of expertise here and just deiced to take a stab at this.