Truth and Lies: Wading Through All Those “Expert” Marketing Tips

Let’s face it. There is no shortage of marketing professionals. Put 3 of them in a room and they’ll make your head spin. That’s because marketing is not a static science. It doesn’t come with the exactitude of the formula for determining the circumference of a circle. Nor can you measure it with a ruler.  

But that’s not to say that there aren’t best practices and measurement tools for successful marketing. You will, however, have to wade through the advice of many self-proclaimed experts and find your own truth. I can only offer my own opinions below on what I believe to be truths and lies. Of course, “lies” is a rather harsh word. But it made for a catchy title!

Click here to find out the Truths and Lies...