TryNow raises $12M Series A to Pioneer Try Now Buy Later for Shopify Plus Brands

At TryNow, we believe that the pull to try new things is a fundamental part of being human. We love to discover, but shopping online makes that hard. We’re forced to pay in the face of uncertainty, which is unnatural for shoppers and restricts growth for brands.

Before TryNow, I was leading a Shopify brand and had a belief that if people could just try our products, they’d love them. No tools existed for brands like mine to automate a Try Now Buy Later program.

So, I built what I needed: one platform to unify payments, shipping, and returns. 

Amazon Prime Wardrobe, Stitch Fix, and Warby Parker leverage Try Now Buy Later strategies to catalyze growth.

We’re announcing our $12 million Series A funding to enable Shopify brands to leverage these same strategies.

We remain relentlessly focused on building products and services that are solely focused on helping our brands grow profitably and to make it possible for more people, every day, to feel the joy-discovering magic of trying new things.

Try new things,

Benjamin