Turn Your Website into a High-Performing iOS App

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In 2015, Flipkart struggled with a slow, clunky mobile website that drove customers away. By converting it into a Progressive Web App (Flipkart Lite), they:

• Increased average session duration from 70 seconds to over 3 minutes
• Saw a 40% boost in returning visitors
• Achieved a 70% higher purchase completion rate among users who pinned the app to their home screen
• Improved performance and lowered data usage, which was crucial for users with limited bandwidth

Why Switch from a Mobile Website to an App-Like Experience?

Apps consistently outperform mobile websites in engagement and conversion:

• Conversions can triple compared to mobile sites
• Users view four times more products per session
• Monthly in-app time averages 201.8 minutes, against 10.9 minutes on mobile sites

How to Make This Shift Work

Flipkart’s approach was methodical and focused on practical outcomes. They started with their existing site and integrated app-like features that mattered to users, such as fast loading, offline access, and easy navigation. Instead of building a completely new native app from scratch, they leveraged web technologies to deliver a user experience that felt like a native app—without the download barrier.

This strategy shows that you don’t need to reinvent your entire platform. Start with what you have, add key app-like elements, and give users a faster, more convenient way to engage with your brand.

For a full, step-by-step guide on converting your website into a high-performing iOS app, read our complete post.

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