Turning 5 cr. To 15 cr. For This Tank Favorite

Welcome to our latest Newsletter. Every fortnight, I write one piece that goes to 1000s of marketing, CX & after-sales leaders of fast-growing consumer brands around the world. If you haven’t subscribed yet, please do.

Today's edition is a special one. In a sea of startups, where everyone aspires to build their dream, we're highlighting a brand that's not just achieving profitability, but tackling critical global issues. Issues most consider unsolvable – like climate change and water scarcity.

Meet Divanshu, and his team – the Alumnus Revolutionizing Water Management

Imagine a college project so transformative, it could change the world. That's the story of Divanshu, whose innovative mind birthed Endobot – a groundbreaking robot that navigates the labyrinthine world of our sewer systems.

Endobot: Revolutionizing Water Management

Imagine a robot that crawls through sewers and pipelines, pinpointing hidden problems that threaten our water supply. That's the magic of Endobot, born at IIT-Madras, a breeding ground for groundbreaking innovations.

This ingenious machine is a game-changer for the water and sanitation industry. By proactively detecting defects, Endobot empowers preventive maintenance, saving precious water and safeguarding public health.

The Brand

Endobot is just the beginning of this pioneering brand. They've expanded to create India's first robotic septic tank, another crucial step in environmental conservation. Their vision? Widespread adoption by municipalities and government bodies for a more sustainable future.

The pitch was great and sharks genuinely loved the approach of the upcoming generation toward the environment while keeping the solution in the price range which resonates with the audience. 

While Solinas is all set to experience 5CR as their revenue in 2024. Anupam Mittal and Peeyush Bansal their investors suggested how can cut their costs to make it a go-to brand for municipalities and the government.

What Did You Learn From the Brand?

How Solinas can build trust to turn 5 cr. in 15cr.!

This startup, Solinas, isn't about fleeting trends. They're tackling a critical issue – water scarcity – with solutions like Endobot and India's first robotic septic tank. This focus on real-world problems resonates with a larger audience.

As marketers, founders, and aspiring entrepreneurs, we can learn from Solinas' approach. Clearly communicate the problem your product solves. This not only attracts customers but also builds trust.

The Power of Warranties in Sustainability Efforts

While Solinas is on the right track, here's how a comprehensive warranty system can further empower them:

• Enhanced Trust and Adoption: A good warranty solution, including basic and extended options, reassures government bodies and municipalities – their primary customers. This can incentivize wider adoption of Solinas' technology, accelerating its positive environmental impact.
• Data-Driven Insights: Product registration tied to warranties provides valuable data. Solinas can analyze this data to understand usage patterns, identify potential issues, and offer targeted maintenance support, maximizing the lifespan and effectiveness of their solutions.
• Streamlined Customer Service: A user-friendly warranty registration and claim process, even for government entities, minimizes administrative burdens and ensures a positive customer experience.

The Takeaway: Building a Sustainable Future, Together

By implementing a well-designed warranty system, Solinas can not only generate sustainable profits but also foster long-term trust with its customers, ultimately accelerating the adoption of its water-saving solutions. This is a win-win for Solinas, its customers, and the environment.

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Cheers,

Abhishek Agarwal

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