TV Analytics Market Unidentified Segments – The Biggest Opportunity Of 2022
A Latest intelligence report published by AMA Research with title "Global TV Analytics Market Outlook to 2027. This detailed report on TV Analytics Market provides a detailed overview of key factors in the Global TV Analytics Market and factors such as driver, restraint, past and current trends, regulatory scenarios and technology development.
The TV analytics is the continuous monitoring and examining the viewer and quality of the content on TV, it helps in making advanced analysis such as looking into the network performance and customer behavior and satisfaction towards the content. It also provides insights on the viewing behavior across the geographies, viewer mobility and screen swapping. The TV analytics offers service providers the need of the customer with a mix brand surveys, digital and offline conversions, duplication analysis, reach and rankings of the content, etc.
Major Players in this Report Include are
Adobe Inc. (United States)
Google LLC (United States)
Nielsen Holdings Plc (United States)
ViaccessOrca (Israel)
Alphonso Inc. (United States)
Neustar, Inc. (United States)
Zapr Media Labs (India)
TVSquared (Scotland)
Amobee, Inc. (United States)
Clarivoy (United States)
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Market Drivers: The Need for Knowing the Audience Viewing Behaviour to Serve Them Better
Changing Consumption Patterns of Consumer on TV
Market Trend: The Advent of Data Analytics and AI are Key Trends in the Television industry
Opportunities: Rising Digital Advertisement Industry will Boost the TV Analytics Market
Increased Investment of Operators in Television Analytics
The Global TV Analytics Market segments and Market Data Break Down by Application (Customer Lifetime Management, Content Development, Competitive Analysis, Advertisement Management, Others), Components (Software, Services), Product (Cable TV, Satellite TV/ DTH, IPTV, Over the Top (OTT)), Deployment (On-premise, Cloud-based)
Geographically World TV Analytics markets can be classified as North America, Europe, Asia Pacific (APAC), Middle East and Africa and Latin America. North America has gained a leading position in the global market and is expected to remain in place for years to come. The growing demand for Global TV Analytics markets will drive growth in the North American market over the next few years.
Presented By
AMA Research & Media LLP