TV Collapsing in Favor of Digital
Broadcast and cable television networks are dramatically losing viewers as cellphones and digital devices continue to take a more prominent role in people's lives. Thus the importance of including digital with your campaigns.
The New York Post just reported that TV ratings for season finale shows fell 30 to 40 percent across all networks last month compared to the same period last year.
According to the Post, the biggest losers among season finale episodes included:
- "Quantico," starring Priyanka Chopra on ABC, down 43.3 percent
- "NCIS" on CBS, down 43.6 percent
- "Empire" on Fox, down 39.1 percent
- "Rosewood" on Fox, down 59.7 percent
- "Shades of Blue" on NBC, down 35.5 percent
Viewers are leaving regular TV for OTT devices to watch video online, anytime and anywhere.
This movement mirrors the shift of online digital readers who are consuming more and more online video. More people are "cutting the cord" in favor of streaming and over-the-top (OTT) delivery.
According to an Engadget report last year, "virtual TV streaming is to bring a whopping revenue of around $15.5 billion by 2020" and "more than 76 percent of U.S. households have taken to video-on-demand subscription."
Newsmax is again at the cutting edge of this seismic shift in consumer habits. Newsmax TV is the only LIVE 24/7 cable channel available for FREE on any cellphone or OTT device.
Newsmax allows marketers like you to market your products and services easily across platforms, including:
- Display and Native website to over 30MM monthly views
- Powerful email newsletters
- and with TV ads on Newsmax TV, the fastest growing digital and cable channel in the nation!
Newsmax has special “packages” that allow you get incredible discounts on your overall ad buys when you include TV in your online marketing plan! Need help with creative, not a problem. Feel free to reach out. Prima Creel 561-886-1065 primac@newsmax.com