Two impressive business solutions adopted by Decathlon sport stuff chain.


I have gone to one of their shop for buying some items and a running shorts.

 

I had already noticed their automatic process of payment at the cash desk. Maybe more forwarded than some big grocery shop. You have just to put the items in sort of box, and ...it is done! You don’t need to look for the bar code. This is due to the magnetic component they put in the product of course. This is nothing "special", I would say.

The new tool I found out is that they use this component in the fitting rooms. They have placed a sensor into the doors. An a monitor inside. Maye the sensor could be useful for safety reason, too (to avoid steals). But this allows Decathlon to make targeted cross selling once you are inside. It was the first time I saw it. (picture)

 

The other remarkable concept is the interchanges between the channels of distribution. With the QR on the shop displays you can check the user's product opinion about the product you are going to buy.

The "unique" (or easiest way) to have these reviews is collecting them by on-line buyers.

Then they use it in "real" shop. You use the trust you have collected on-line for the traditional shop/point of sales. That is smart! Of course you can do it if you control all the chain of distribution and you can collect and use such kind of data.

As a sportsman and marketer I always "study" when I go shopping there.

There are also other impressive choices of this company (about the product line, about the innovation, about the displays…). Maybe in a next post I will write it down. If you have some comments, they are appreciated!

(unfortunately I am not an influencer and I don't get money by this post ;)   )

To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics