Uh oh. The SEO game is changing – and this time it’s big

Let’s be honest, we’re used to Google switching up the way its search function works, right? 

But the Search Generative Experience (SGE) seems a teeny bit more of a big deal (OK, a lot more of a big deal). 

Some are saying it’s going to change the face of SEO forever. Some are saying it won’t change much. Some are just completely ignoring it’s coming. 

We’re lucky to partner up with the award-winning SEO agency, StudioHawk. They’re our trusted go-to for all things SEO, so we always know exactly where we stand with our fickle friend Google. 

And we want to share them with you, so you know too. 

Here goes: 

1. Unique thought leadership from experts is going to be the holy grail. Boring, overly general listicles? SGE is going to have that covered, so you don’t have to.

People will be craving fresh opinionated content…and so will Google. Pick the brains of experts in your business to get content that people are dying to read because it doesn’t exist anywhere else. 

2. Your socials will need to communicate with each other. Google’s going to reward a digital marketing strategy that links up Quora, Facebook, YouTube, LinkedIn – all the social media greats.

3. Video content from experts will be given a big green tick. Google’s going to be looking at video and user-generated content where an expert is sharing their knowledge and expertise. And the shorter the better.

4. Work on building author profiles behind the scenes. This will mean building out team pages with bios and creating online CVs that will back up the value of content.

5. Your company blog should feature a new author each time (within reason). And it’s a great idea to showcase an editorial team who have expertly reviewed and fact-checked the content to show expertise and authority. 

So…there are a few changes afoot – but the solutions are all within reach, promise. 

KONRAD’S KILLER KOPYWRITING TIP

Ever wondered what truly makes a LinkedIn post go viral? 

I had a little taster of it myself recently, so thought I’d share some tips and tricks on how to make a powerful post that resonates. 

Importantly, you need to remember to hit the primal brain square in its…brain.

That’s the part of the brain that reacts instinctively and responds to raw emotions.

So next time you're writing a LinkedIn post and thinking, “I would like this to go viral”, try and weave some of these primal brain pleasers into it.

IT ALL STARTED WITH AN INTERN…

Here’s a heartwarming little story for you. 

Way before TCC was a successful agency I had the help of some amazing interns. To help get the agency off the ground, I'd invite interns from German and French unis to do six-month stints with me, backed (and paid for) by the Erasmus programme.

Read more about how they helped here.

FANCY READING SOMETHING?

Want to read the not-seen-before Friends and TCC episode? (Not really, it’s just Friends themed.) 

Check out how data-driven content strategy is the missing part of your marketing funnel.

PREFER TO LISTEN?

Since we’re talking about leaky funnels, I’m going to bring back an oldie but a goodie. Here’s myself and copywriter Charlie Kenber talking about how to plug up a leaky SaaS funnel. 

It’s epic.

Watch the full video here.

READ THIS WHOLE THING AND DON’T KNOW WHO WE ARE?

No worries – happens to the best of us. We help brands grow revenue by blending the science of data-driven strategy and psychology with the art of creative copywriting. To get words right at every step of the customer journey – because every interaction makes customers tune in or tune off.

Love Konrad x

P.s. Want to spice up your brand’s copy?

Set up a call with me here