The Ultimate Guide on Twitter Marketing in 2020

There is no doubt that Twitter is a highly useful social media platform to boost your business’s online presence and increase reachability. All categories of companies can market on Twitter interacting with different users and followers. Marketing on Twitter help in enhancing brand awareness as well as increase business conversions.

Going by the statistics, there are a total of 330 million monthly active users on twitter, 500 million total numbers of tweets sent per day, and 152 million daily active users on Twitter.

The thought of reaching these numbers of business users and leads using a free social media platform seems exciting. However, how do you make sure you are creating exciting and appealing content those people will want to interrelate with is a big question?

Don’t worry, in this dedicated guide, we will answer all the questions comprising what Twitter marketing strategies and tactics are? How you can apply Twitter for your business success and tips, you can utilize to assist you in enhancing your sales and marketing efforts on this exclusive as well as an open social media platform.

What is the significance of Twitter marketing road maps, strategies, and tactics?

A Twitter marketing strategy is a road map specially developed to focus around creating, digitally publishing, and sharing of content for your target customer personas, both direct and indirect audiences, as well as followers using this platform.

Without planned tactics, you will waste time and efforts tweeting without a strategic understanding of how your activities are assisting your organization in meeting its decided objectives.

Six essential steps to enable Twitter road map, strategy, and tactics

Step 1: Define accomplishments and set-up your Twitter marketing goals.

Step 2: Research your competitors and market leaders on Twitter

Step 3: Build customer personas and plan to reach your target audiences.

Step 4: Create exclusive and eye-catching content.

Step 5: Integrate Twitter and blend it with your set business strategy.

Step 6: Regularly track your Twitter accounts impact and outcomes

So, you are now thinking about why Twitter and what makes it only one of its kind. Why would you want to invest efforts, resources, and time in creating a Twitter profile and effective content strategy for this platform?

Why Twitter is an ideal and precise social media platform?

Twitter is a highly useful marketing tool for a series of reasons.

Reason 1: The platform is free to use and works as a search engine tool

Reason 2: Offers your audience valuable content before they even turn your clients

Reason 3: Expand the reach of your business and branding content in quick time

Reason 4: Helps track your competitor’s content and marketing strategies

Reason 5: Allow to interact with your followers and let you share your company updates

Reason 6: If a client complains about your services on Twitter, you can connect and solve the scenario in real-time

Now that we have explored what a Twitter marketing strategy and tactics are and what makes the platform exclusive to work with, let’s discover how you can utilize Twitter for your business plans. These recommendations will lend a hand to you for increasing business engagements, enhance conversions, construct lasting relationships with your target audiences in the form of followers, and develop your brand awareness.

How to apply Twitter for your business?

1)     Building your brand with Twitter profile

A comprehensive, strategically built Twitter profile does far more than putting a cute face on your organization’s Twitter account. It helps in building confidence while reaching out to your audience and enhances how your business looks in search results.

When anyone looks at your company’s profile on Twitter, you want them to know it’s yours naturally. Meaning you should tailor and brand your Twitter profile with your company logo, right colors, and recognizable information that uniquely conveys your business offerings.

2)     Ideas on how to use Twitter lists

Twitter Lists are valuable if you want to follow only explicit accounts. You can filter and segment your lists into groups like business stimulation, business rivals, close competitors, target audience, and customers, so you can, anytime, effortlessly review their posts, connections, engagements, and marketing content.

Other ways for using twitter list:

·        For conference and event-goers to track trends

·        Creating communities with similar interests

·        Listing useful resources for customers

·        Listing similar industry companions

3)     Actively participate in a Twitter chat

You can host and schedule a chat on Twitter to interact with your diverse category of followers, discuss a trending topic, build a specific community, and ask your audience for their views or suggestions on some projects you are working on currently.

Twitter chats boost engagement levels on your profile and increases people conversing about your brand. It also helps in generating a more personal experience amid your audience and your services, solutions, or products.

How to Participate

a)     Choose a chat to attend

b)     Mark on your calendar

c)      Find the hashtag and follow the "Latest" tab.

d)     Alert your followers, use the hashtag and follow the conversation 

4)     How to use paid promotions and advertisements to increase awareness

Promoted Tweets

Promoted tweets make your activities emerge in the Twitter search results or streams of precise users. This scenario increases online traffic on your website and landing pages. Your business will pay out a monthly fee for promoting a specific tweet.

Twitter will enable the promoted tweets in different campaigns targeting the category of audience you desire to reach out as directed in your settings. Twitter users have the facility to communicate and interact with Twitter Ads in similar ways they would do to your organic content.

As seen above, the brand Hulu uses a Twitter Card with an embedded video advertisement to offer a free monthly subscription. A video is attached, and a link is enabled to this post-click landing page for promoting the sign-up.

Twitter Ads

They are useful options if you are utilizing diverse sorts of tweets to attain a unique goal for your business offerings. It is perfect if you are exploring to grow your followers and promote brand image extensively through this platform.

Your business can choose between diverse goals when it comes to your Twitter ads comprising application installs, website inquiries, and video views as well as increasing audience targeted for your created marketing campaigns. These decisions will influence the costing you will require to pay to run your advertisements.

5)     How twitter steers traffic to your website portal and landing page

Twitter can facilitate online traffic to your site. Here are some approaches you can use this platform to direct traffic to your portal to boost your lead conversions and sales.

·        Add website URL underneath your Twitter bio

·        Slot in links to your website and articles in the tweets

·        Retweets can direct links to your site and blogs other audiences have shared-up

·        Embed tweets on your web portal including a Twitter timeline

·        Set Twitter Ads to steer users to a particular landing page

6)     Use of Twitter Moments

Twitter Moments are groups of tweets about a specific topic or an event. For instance, it can comprise “This Week,” “Trendy News,” “Leisure,” and “Cool Moments.”

7)     Getting verified on twitter and link to other verified Twitter accounts in your bio

If Twitter acknowledges your application and verifies your profile, a particular badge with a blue checkmark inside of it will showcase after your handle. This signifies an official Twitter account.

In your bio, you can @-mention any other twitter profile, which can relate and assist in increasing followers.

8)     Increase your follower count organically

Bring clarity with your Twitter bio to heighten followers.

There are different approaches you can use to boost your follower count:

·        Make certain your content is shareable

·        Use precise hashtags

·        Create interactive contents like contests, surveys or polls

·        Taking help of Twitter influencers

·        Engage with your followers and retweet their content to get a similar response

Now that we’ve explored how to utilize Twitter for business let’s move to twitter marketing tricks and tips.

Ten Twitter Marketing Tricks and Tips

1)     Build-up focused Twitter campaigns

2)     Set-up content sharing schedule

3)     Implement hashtags and engage with followers

4)     Use attractive images and interactive videos

5)     Use keyword targeting in Twitter advertisements

6)     Share all the media mentions

7)     Monitor competitors

8)     Promote events

9)     Set free your creativity and display your brand message and personality.

10)  Use tools to track analytics and metrics including engagements, impressions, hashtags, and top tweets

Moving Forward

Twitter is an authoritative marketing tool and social media platform; any business can benefit. So, use Twitter for enabling business tactics as well as apply marketing tips and get started with sharing useful content to assist you in growing your company business from today itself.