The underpads market plays a crucial role in providing comfort and hygiene for individuals who require protection against involuntary urine leakage and pet care. These absorbent pads find applications in various settings, including hospitals, home care, pet care and emergency healthcare services.
- Market size INDIA: While the specific underpad market size for India is not available, the global market is projected to reach USD 148.79 million by 2028, with a CAGR of 5.16% (Source Arizton Market reports). This growth aligns with the trends we are seeing in India, where factors like the Aging population, Growing healthcare, Rising pet ownership focus are increasing the need for underpads.
- Product Types: Underpads are categorized into disposable and reusable variants.
- Care Providers: The demand for underpads arises from hospitals, home care settings, and individual users.
- Age Groups: Underpads cater to the needs of geriatric, pediatric, adult populations and Pets.
- Distribution Channels: Both offline (Hospitals, Clinics, Day care, Pets shops) and online (Ecommerse) channels contribute to the market.
- The Taboo Factor: Deep-rooted cultural taboos around incontinence and menstruation contribute to a hesitancy towards adult diapers in India. This often leads to underpads being the preferred solution due to their perceived lower stigma.
- Elderly Population: The increasing elderly population worldwide leads to higher incidences of urinary incontinence, retention, and other bladder disorders.
- Emergency Healthcare Services: Underpads are extensively used during emergency healthcare services to manage accidental patients who require assistance with daily activities.
- Rising Pet Ownership: With rising per capita income in India, pet ownership is on the rise. This fuels the demand for pet underpads for house training, managing pet incontinence, and general hygiene purposes.
- Disposable Underpads: The adoption of disposable underpads is on the rise due to their convenience and effectiveness.
- Urological Disorders: The prevalence of urological disorders drives the demand for advanced urinary incontinence products, including underpads.
- Aging Population: India's rapidly aging population leads to an increase in the prevalence of age-related incontinence and other bladder control issues. This rising demand for underpads creates a significant push for market growth.
- Shifting Healthcare Focus: The growing awareness of hygiene and healthcare in both urban and rural India has increased underpad usage. This trend, paired with greater accessibility, is boosting market size.
- Product Innovation: Advances in product design, incorporating better absorbency, comfort features, and discreetness are attracting a broader consumer base beyond the traditional elderly care market.
- Government Initiatives: Government programs promoting hygiene and sanitation for elders and patients are supplementing underpad market growth, particularly in rural areas.
In summary, the underpads market is witnessing steady growth, fueled by demographic trends, healthcare needs, and technological advancements. As India continues to focus on healthcare infrastructure, the demand for underpads is expected to rise further.
